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At the Cafemutual Confluence 2024 (CC24), Mumbai MFD couple Komal and Bharat Mundada received the champion of the year award under the prestigious Cafemutual Big League Awards for getting the highest net inflows across all categories of schemes.
The couple received the award based on pan India level performance.
Powered by CAMS, the Big League awards recognize MFDs who have performed exceptionally well by achieving great business success last financial year. It identified 24 MF champions across five broad categories – SIP, equity inflows, new folios, fintech player and overall business. The award was based purely on quantitative performance during the FY 2023-24.
Currently, Komal and Bharat run Finserve. They used to work with a wealth management firm before starting on their own. The couple manages AUM of Rs.400 crore across 400 clients. Let us look at what has contributed to their success.
The importance of diversity
The couple attributes their success to their diverse client base that includes retail investors, HNIs and corporate clients. They cater to all categories of clients be it salaried or businessmen.
Another important aspect is diversification in AUM through asset allocation. During a bullish market, while others focused heavily on equity, the coupled maintained a strategic 60-40 split between debt and equity. Within the equity portion, the couple emphasized multi-asset allocation and balanced advantage funds to minimize volatility in investment portfolios.
This approach helped the couple protect both - AUM and their clients' portfolios during volatile times.
Focus on goals
The couple help their clients identify financial goals and tell them to follow a three-bucket strategy – short term goals, medium term goals and long-term goals.
They encourage their clients to link their investment with major life goals like children’s education, children’s wedding, retirement and so on.
Also, the couple mentors their clients to keep their focus on their financial goals and avoid getting disrupted by market trends. For instance, the couple did not recommend any small cap fund to their clients despite a major rally in this segment and demand from clients.
Keep updated on technology
The MFD couple strongly advocates investing in technology to stay competitive in the distribution business. The couple uses technology to onboard a new client and send reports. The couple believes that they save a lot of productive time by leveraging technology.
