Writing blogs effectively can be a key determinant in a prospective client’s decision to contact you. You need to be engaging, entertaining, and informative. But how can you do this?
Here are the four simple tips that will help you ace the blogging game.
Pick a topic that interests your audience: IFAs should first identify the common problems that their clients have and then look for a specific solution to it. You can write down three to four common problems, break them into sub-problems, and all of a sudden you might have a dozen topics to write about.
However, before writing a blog, you first need to understand your target audience. If your target audience includes individuals reaching their retirement age, they are probably not interested in reading about paying off student loans.
Make your introduction attractive: Three best ways to attract your readers - tell a story or joke, appeal to emotions, or provide a statistic. This will help you ensure your readers continue reading and finish your blog. Here are three examples:
• Story: The other day I was at the grocery store when I noticed something interesting…
• Emotion: You want your child to live a full and happy life; if you don’t set up a college savings account early, they might never be able to go.
• Statistic: 1 in 3 people don’t have a retirement savings account, are you one of them?
Write your blog in a logical order: Before you start writing, you should break down your information in a specific order. Once you start writing, you can fill in the blanks to your sections. IFAs should always write about what they know and add in additional information and facts from research. Make sure to proof-read and avoid grammatical or spelling errors.
Include a call-to-action: A call-to-action asks readers to do something after reading your blog. This could be subscribing to your newsletter, downloading a PDF, or booking a meeting with you. This is a win-win for both you and the reader. They get more valuable content and you get a lead that could potentially turn into a customer.
