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  • Vivriti Debt ++ Who are the top PMS players excluding PF/EPFO AUM?

    Who are the top PMS players excluding PF/EPFO AUM?

    UTI, Nippon Life India and SBI are the top three PMS players in terms of non-EPFO AUM. In terms of number of clients, ICICI Prudential AMC, ASK Investment Managers and Motilal Oswal AMC are the top players.
    Suhail Chagla Feb 4, 2025

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    An analysis done by Cafemutual shows that UTI Asset Management, Nippon Life India Asset Management, and SBI Funds Management are the top three players in the PMS industry in AUM in December 2024 if we exclude PF/EPFO contributions.

    UTI Asset Management holds the top position with assets of Rs. 1 lakh crore while Nippon Life India Asset Management secures the second spot with AUM of Rs. 78,740 crore.

    SBI Funds Management occupies the third spot with assets of Rs. 54,230 crore.

    Enam Asset Management and Darashaw and Company capture the next two spots with AUM of Rs. 42,064 crore and Rs. 36,772 crore, respectively.

    Other PMS players in the top 10 include Franklin Templeton Asset Management (India), 360 One Portfolio Managers, 360 One Asset Management, ICICI Prudential Asset Management and Unifi Capital.

    If we include the EPFO AUM, SBI Funds Management leads the total AUM rankings with Rs. 14.72 lakh crore. UTI AMC shows an interesting contrast - while it ranks second in total AUM with Rs. 13. 49 lakh crore, it maintains leadership in non-PF/EPFO AUM with Rs. 1 lakh crore.

    Darashaw & Company ranks third in total AUM with Rs. 1.43 lakh crore but drops to fifth place with Rs. 36,772.07 crore in non-PF/EPFO AUM.

    Let’s look at the data to get a better understanding of non-PF/EPFO AUM:

    No.

    Name of PMS Provider

    PMS AUM without PF/EPFO

    1

    UTI Asset Management

    100832.01

    2

    Nippon Life India Asset Management

    78738.66

    3

     

    SBI Funds Management

    54234.88

    4

    Enam Asset Management

    42064.40

    5

    Darashaw and Company

    36,772.07

    6

    Franklin Templeton Asset Management (India) *

    36528.21

    7

    360 One Portfolio Managers Limited

    33301.12

    8

    360 One Asset Management Limited

    31306.66

    9

    ICICI Prudential Asset Management

    22835.78

    10

     

    Unifi Capital

    22353.58

    11

    Invesco Asset Management (India)

    21217.27

    12

    ASK Investment Managers

    20821.05

    13

    Abakkus Asset Manager Private Limited

    19976.76

    14

    Valuequest Investment Advisors

    19081.57

    15

    Quantum Advisors

    18767.21

    16

    Avendus Wealth Management

    16893.66

    17

    Motilal Oswal Asset Management Company

    15231.14

    18

    Deutsche Investments

    14600.30

    19

    Old Bridge Capital Management

    9096.80

    20

    Idbi Capital Market Services

    8804.68

    21

    Julius Baer Wealth Advisors India

    8639.15

    22

    Alchemy Capital Management

    7650.56

    23

    Dezerv Investments

    7129.35

    24

    White Oak Capital Management

    7073.50

    25

    Brain Point Investment

    6991.92

    26

    Karma Capital Advisors

    6813.14

    27

    Carnelian Asset Management And Advisors

    6524.14

    28

    Banyan Tree Advisors

    5630.14

    29

    Marcellus Investment Managers

    5587.10

    30

    Whiteoak Capital Asset Management

    5578.86

    31

    Nuvama Asset Management

    5559.43

    32

    Oaklane Capital Management

    5314.11

    33

    Motilal Oswal Wealth

    5183.30

    34

    Capitalmind Financial Services

    4973.45

    35

    Sageone Investment Managers

    4835.62

    36

    Axis Securities

    4784.68

    37

    Nj Asset Management

    4488.91

    38

    Kotak Mahindra Asset Management

    4414.04

    39

    Buoyant Capital

    4369.07

    40

     

    Stallion Asset

    4242.38

    41

    Laburnum Capital Advisors

    4124.37

    42

    Barclays Securities (India)

    4038.65

    43

    Buglerock Capital

    3941.48

    44

    ASK Wealth Advisors

    3868.07

    45

    Helios Capital Asset Management (India)

    3826.06

    46

    HDFC Asset Management

    3748.01

    47

    ICICI Securities

    3527.90

    48

    TRUST Investment Advisors

    3371.46

    49

    Credit Suisse Securities

    3310.74

    50

     

    Sundaram Alternate Assets

    3244.66

    51

    Bellwether Capital

    3216.78

    52

    Clubmillionaire Financial Services

    3082.32

    53

    Alfaccurate Advisors

    2938.61

    54

    Aequitas Investment Consultancy

    2889.08

    55

     

    Spark Pwm

    2872.34

    56

    Ithought Financial Consulting

    2784.81

    57

    Ambit Investment Advisors

    2696.70

    58

    Unique Asset Management

    2644.63

    59

    Birla Sun Life Asset Management Company

    2355.79

    60

    Purnartha Investment Advisers

    2286.57

    61

    Quest Investment Advisors

    2183.13

    62

    Miv Investment Services

    2029.59

    63

    JM Financial

    2024.35

    64

    Equity Intelligence

    1997.20

    65

    Girik Wealth Advisors

    1912.75

    66

    Axis Asset Management Company

    1745.79

    67

    Jain Investment Advisors

    1712.63

    68

     

    Solidarity Advisors

    1687.19

    69

    Lgt Wealth India

    1680.69

    70

    Vallum Capital Advisors

    1664.18

    71

    Valentis Advisors

    1630.53

    72

    Envision Capital Services

    1618.92

    73

    Sameeksha Capital Private

    1572.78

    74

    Itus Capital Advisors

    1569.54

    75

    Centrum Broking

    1567.27

    76

    Right Horizons Portfolio Management

    1560.34

    77

    Pioneer Client Associates

    1514.62

    78

    Neo Asset Management

    1511.43

    79

    Globe Capital

    1487.05

    80

    Multi-Act Equity Consultancy

    1427.15

    81

     

    Securities Investment Management

    1357.52

    82

    Geojit Financial Services

    1328.39

    83

     

    Samvitti Capital Private

    1318.64

    84

    2Point2 Capital Advisors Llp

    1299.36

    85

    Anand Rathi Advisors

    1266.65

    86

    Avestha Fund Management

    1247.80

    87

    Ambit Wealth Private

    1239.75

    88

     

    Sahasrar Capital Private

    1127.51

    89

    Renaissance Investment Managers

    1125.53

    90

    Dalal And Broacha Stock Broking

    1116.84

    91

    Incred Asset Management

    1113.96

    92

    Agreya Capital

    1098.88

    93

    Negen Capital Services

    1050.54

    94

    Narnolia Financial Services

    1038.95

    95

    Guardian Advisors

    1022.87

    96

    Svan Investment Managers

    1007.83

    97

    Jeetay Investments

    1005.52

    98

    Bhana Equity

    997.44

    99

    Banyan Capital Advisors

    991.89

    100

    East Lane Capital

    988.24

    Note: Franklin Templeton AMC has advisory PMS only

    In terms of the number of clients (excluding PF/EPFO), ICICI Prudential Asset Management leads with 22,451 clients.

    ASK Investment Managers occupies the second spot with 12,285 clients. Not so far behind is Motilal Oswal Asset Management Company with 11,910 clients.

    Abakkus Asset Manager and Unifi Capital hold the fourth and fifth positions with 10,932 and 10,298 clients respectively.

    360 One Asset Management, Marcellus Investment Managers, Axis Securities, NJ Asset Management and Whiteoak Capital Asset Management are among the top 10 players.

    Let’s look at the data to get a better understanding of the top PMS players in number of non-PF/EPFO clients:

     

    No.

    Name of PMS Provider

    Total non- PF/EPFO Clients

    1

    ICICI Prudential Asset Management

    22451

    2

    ASK Investment Managers

    12285

    3

    Motilal Oswal Asset Management Company

    11910

    4

    Abakkus Asset Manager Private Limited

    10932

    5

     

    Unifi Capital

    10298

    6

    360 One Asset Management Limited

    6598

    7

    Marcellus Investment Managers

    4180

    8

    Axis Securities

    3530

    9

    Nj Asset Management

    3530

    10

    Whiteoak Capital Asset Management

    3452

    11

     

    Stallion Asset

    3109

    12

    Buoyant Capital

    3016

    13

    Carnelian Asset Management And Advisors

    2853

    14

    Dezerv Investments

    2819

    15

     

    Sundaram Alternate Assets

    2272

    16

    Alchemy Capital Management

    2257

    17

    Birla Sun Life Asset Management Company

    2064

    18

    360 One Portfolio Managers Limited

    2040

    19

    Valuequest Investment Advisors

    2022

    20

    Purnartha Investment Advisers

    1953

    21

    Banyan Tree Advisors

    1936

    22

    Geojit Financial Services

    1893

    23

     

    SBI Funds Management

    1873

    24

    Enam Asset Management

    1729

    25

    ICICI Securities

    1727

    26

    Axis Asset Management Company

    1647

    27

    Ambit Investment Advisors

    1641

    28

    Kotak Mahindra Asset Management

    1459

    29

    Ithought Financial Consulting

    1371

    30

    Alfaccurate Advisors

    1346

    31

    Capitalmind Financial Services

    1340

    32

    Equity Intelligence

    1294

    33

    Nippon Life India Asset Management

    1179

    34

    Anand Rathi Advisors

    1116

    35

    Jain Investment Advisors

    1059

    36

    Renaissance Investment Managers

    1001

    37

    Sageone Investment Managers

    971

    38

    Nuvama Asset Management

    935

    39

    Quest Investment Advisors

    925

    40

    Clubmillionaire Financial Services

    892

    41

    Negen Capital Services

    872

    42

    Brain Point Investment

    838

    43

    Helios Capital Asset Management (India)

    811

    44

    Invesco Asset Management (India)

    766

    45

    2Point2 Capital Advisors Llp

    734

    46

    Right Horizons Portfolio Management

    691

    47

    Unique Asset Management

    680

    48

    Valentis Advisors

    671

    49

    Centrum Broking

    618

    50

    Julius Baer Wealth Advisors India

    592

    51

    Bellwether Capital

    559

    52

    Sameeksha Capital Private

    554

    53

    Itus Capital Advisors

    526

    54

    Motilal Oswal Wealth

    507

    55

    Girik Wealth Advisors

    499

    56

    Dalal And Broacha Stock Broking

    499

    57

     

    Spark Asia Impact Managers

    489

    58

    Vallum Capital Advisors

    483

    59

    Incred Asset Managemen

    473

    60

    Buglerock Capital

    470

    61

     

    Spark Pwm

    469

    62

    Avendus Wealth Management

    444

    63

    ASK Wealth Advisors

    436

    64

    Globe Capital

    428

    65

    Miv Investment Services

    402

    66

    JM Financial

    401

    67

    Old Bridge Capital Management

    387

    68

     

    Samvitti Capital Private

    385

    69

    Ambit Wealth Private

    382

    70

    Agreya Capital

    377

    71

     

    Securities Investment Management

    351

    72

    Credit Suisse Securities

    307

    73

    TRUST Investment Advisors

    276

    74

     

    Solidarity Advisors

    255

    75

    DARASHAW and COMPANY

    249

    76

    Multi-Act Equity Consultancy

    244

    77

    Deutsche Investments

    225

    78

    Avestha Fund Management

    217

    79

    Lgt Wealth India

    197

    80

    Narnolia Financial Services

    185

    81

    Neo Asset Management

    183

    82

    Jeetay Investments

    161

    83

    Karma Capital Advisors

    158

    84

    Svan Investment Managers

    153

    85

    Bhana Equity

    142

    86

    Barclays Securities (India)

    134

    87

    Aequitas Investment Consultancy

    129

    88

    Banyan Capital Advisors

    119

    89

    HDFC Asset Management

    107

    90

    Envision Capital Services

    93

    91

    Oaklane Capital Management

    68

    92

    Pioneer Client Associates

    45

    93

    East Lane Capital

    44

    94

    Guardian Advisors

    29

    95

    Laburnum Capital Advisors

    28

    96

     

    Sahasrar Capital Private

    7

    97

    Quantum Advisors

    6

    98

    UTI Asset Management

    4

    99

    Franklin Templeton Asset Management (India)

    3

    100

    White Oak Capital Management

    3

    Have a query or a doubt?
    Need a clarification or more information on an issue?
    Cafemutual welcomes all mutual fund and insurance related questions. So write in to us at newsdesk@cafemutual.com

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