Distributors continue to hold and nurture a strong relationship with individual investors. The latest AMFI data shows that T15 distributors bring in 67% and B15 distributors bring in 21% of the total AUM held by individual investors. Individual investors include HNIs.
In other words, of each Rs. 100 of AUM held by individual investors, Rs. 67 was brought in by T15 distributors and Rs. 21 by B15 distributors with Rs. 12 coming through direct investments made by individual investors.
Individual Investors – scheme level composition
Equity: Of each Rs. 100 of equity AUM held by individual investors, Rs. 66 was brought in by T15 distributors and Rs. 25 by B15 distributors with Rs. 9 coming through direct investments made by individual investors.
Liquid and debt: Similar to equity funds, a large majority (61%) of individual assets in liquid funds from T15 locations came from distributors.
Liquid funds also received their fair share of inflows from direct individual investors. Around 27% of individual assets in liquid funds in T15 locations came from direct individual investors.
A large majority (85%) of individual assets in debt funds was channelized by distributors.
ETFs & FoFs: ETFs and fund of funds investing overseas are mostly popular among direct investors. AMFI data shows that 53% of individual assets in both these categories came from direct investors.
These funds were fairly popular among direct investors in B15 locations too. Around 16% of individual assets in B15 locations came from direct investors. Distributors in B15 locations didn’t prefer to sell such funds as only 3% of individual assets in these locations were driven by distributors.
