Advisors report that direct interactions with fund companies, such as speaking at company events and participating in training programs are more effective means of shaping their opinions, says a Wealthmanagement.com and FUSE research network survey which was sponsored by Met Life Premier Client Group, USA.
When fund companies reach out, the most effective tactics for shaping advisor opinions on investment managers are through direct means such as speaking at company events (48%), webinars (35%) and participating in firm training programs (34%).
Not surprisingly, voicemails (5%), generic emails (4%) and radio ads (4%) barely register as effective. “Consistent with the above results, advisors prefer to receive information about product updates, new product launches and value-added programs through in-person meetings (avg. of all three update types: 45%) and hard-copy materials (avg. 38%) more than most other channels, including webinars (avg. 32%), conference calls (avg. 26%), phone calls (avg. 22%) and social media (avg. includes Facebook and Twitter results: 4%),” the report shows.
The survey also shows that advisors strongly prefer to receive product updates via email (avg. 57%).
