Axis Mutual Fund has launched a first-of-its-kind initiative ‘MF Idol’, a singing talent hunt for the IFA community across the country.
The fund house said that the objective is to recognize the continued and valuable contribution of the intermediary community towards the MF industry. “Axis MF aims to reach out to not only the existing empanelled IFAs but also the prospective ones. This engagement activity gives an opportunity to initiate a dialogue with the IFA community in a fun-filling manner and deepen the engagement further beyond mere business related aspects,” said a press release issued by the company.
Karan Datta, Chief Business Officer, Axis Mutual Fund said, “An IFA is more than someone who just helps investors with forms, schemes and investments. He is a Shubhchintak, a well-wisher to the investors and their families. Given the busy life of IFAs, they get limited space to exhibit their strengths and passion beyond business. MF Idol is one such initiative, which will inspire the IFAs to explore their interest and passion beyond business,” he added.
MF Idol will indeed help IFAs to discover and nurture their hidden talent. The participants will get an opportunity to learn the finer nuances of singing with the help of a jury comprising singers. The winner of the talent hunt will get an opportunity to sing and record the experience with one of the singing sensations in India.
The participation in MF idol is simple. Any IFA with a valid ARN can participate. He/she can nominate self or any one member from the family.