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Aditya Birla Sun Life MF has expanded its adoption of Bloomberg AIM, an order management system for offshore order management needs for its global and India centric investment offerings from the International Financial Services Centre (IFSC) at Gujarat International Finance-Tech City (GIFT City).
With this, the fund house has become the first asset manager at the IFSC based in GIFT City to use Bloomberg AIM.
The solution is expected to increase the asset manager’s efficiency and manage costs by providing tools to support optimizing operations in each region.
In a press release, A. Balasubramanian, Managing Director & CEO, Aditya Birla Sun Life AMC Limited said, “GIFT City is emerging as a financial gateway for investment in India and globally. Our international business at GIFT City will be an integral part of that journey. Bloomberg AIM provides us with an integrated & scalable enterprise solution to achieve efficiencies in order management & execution.”
