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ICICI Prudential Mutual Fund has launched a campaign titled ‘Chain Se Sona’ to promote gold ETFs.
The fund house highlights the safety aspects of gold ETFs through this campaign.
Abhijit Shah, Head Marketing, Digital and Customer Experience, ICICI Prudential AMC said, “When it comes to investing or purchasing gold, the one aspect which concerns everyone is with regards to the safety of the gold at hand. By taking exposure to gold in the form of gold ETF, gold units will be held in a demat account, thereby addressing the safety aspect effectively.”
The campaign will reach the masses through TV commercial broadcasted across digital channels like Hotstar, Voot, Zee5 and Youtube.
