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An analysis of AUM data published as on June 2023 shows that the top 30 fund houses (in terms of June 2023 quarterly average AUM) derive 47% of their total monthly average AUM from non-associate distributors like MFDs and NDs.
Direct plans, however, are not far behind as they contribute 46%. The remaining 7% is from associate distributors i.e. affiliates of fund houses.
Further analysis reveals that HDFC MF has the largest share of MFD and ND assets at Rs 2.60 lakh crore. ICICI Prudential MF follows HDFC MF closely with an average AUM of Rs 2.56 lakh crore.
UTI MF, SBI MF, Kotak MF and Nippon India MF get the next highest business of over Rs 1.50 lakh crore each.
Aditya Birla Sun Life MF and Axis MF follow next with a share of more than Rs 1 lakh crore from MFDs and NDs.
Among other fund houses in the top 10 list in terms assets of MFDs and NDs are Edelweiss MF and Mirae Asset MF who individually manage Rs 84,325 crore and Rs 82,762 crore, respectively.
In percentage terms, 15 fund houses derive 50% or more of their total monthly average AUM from MFDs and NDs. Of these Mahindra Manulife MF has the highest proportion of 90% followed by Franklin Templeton MF (80%) and Edelweiss MF (78%).
Here is the ranking of the top 30 fund house in terms of AUM from non-associate distributors. Figures mentioned are in crore.
No. |
Mutual Fund |
Non-Associate Distributors (Monthly AAUM) |
Total (Monthly AAUM) |
% of Total |
1 |
HDFC |
2,59,672 |
5,11,894 |
51% |
2 |
ICICI Prudential |
2,55,744 |
5,48,332 |
47% |
3 |
UTI |
1,81,057 |
2,58,415 |
70% |
4 |
SBI |
1,61,693 |
7,87,680 |
21% |
5 |
Kotak |
1,52,583 |
3,23,342 |
47% |
6 |
Nippon India |
1,51,724 |
3,26,466 |
46% |
7 |
Aditya Birla Sun Life |
1,47,294 |
3,09,116 |
48% |
8 |
Axis |
1,17,332 |
2,56,357 |
46% |
9 |
Edelweiss |
84,325 |
1,07,986 |
78% |
10 |
Mirae Asset |
82,762 |
1,27,586 |
65% |
11 |
DSP |
75,947 |
1,23,473 |
62% |
12 |
Bandhan (Erstwhile IDFC) |
57,092 |
1,20,554 |
47% |
13 |
Tata |
57,064 |
1,17,410 |
49% |
14 |
Franklin Templeton |
54,364 |
68,336 |
80% |
15 |
HSBC |
51,548 |
90,383 |
57% |
16 |
Canara Robeco |
47,917 |
70,198 |
68% |
17 |
Sundaram |
35,297 |
46,831 |
75% |
18 |
Invesco |
30,371 |
53,985 |
56% |
19 |
Motilal Oswal |
19,349 |
33,051 |
59% |
20 |
PGIM India |
15,665 |
23,200 |
68% |
21 |
PPFAS |
15,606 |
41,460 |
38% |
22 |
quant |
12,808 |
25,618 |
50% |
23 |
Mahindra Manulife |
9,751 |
10,787 |
90% |
24 |
LIC |
9,417 |
19,225 |
49% |
25 |
Baroda BNP Paribas |
8,821 |
29,624 |
30% |
26 |
Union |
4,187 |
11,530 |
36% |
27 |
ITI |
3,230 |
4,266 |
76% |
28 |
360 ONE (Erstwhile IIFL) |
2,112 |
5,728 |
37% |
29 |
Bank of India |
1,711 |
4,443 |
39% |
30 |
NJ |
10 |
4,397 |
0.2% |
Grand Total |
21,06,453 |
44,61,674 |
47% |