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  • MF News History made: Over 1.05 crore new investors started their MF journey in 2024

    History made: Over 1.05 crore new investors started their MF journey in 2024

    This is the highest addition of investors at least since the data of individual investors is available with the industry.
    Nishant Patnaik Jan 29, 2025

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    2024 ended on a high note for the Rs.69 lakh crore MF industry. An analysis of industry data done by Cafemutual shows that the MF industry has added a whopping 1.05 crore investors in 2024.

    The total number of investors in mutual funds has increased from 4.20 crore in December 2023 to 5.26 crore in December 2024, a massive growth of 25% in just a year.

    Let us look at the table to know more:

    Heads

    CY 2023

    CY 2024

    Change

    Unique PANs

    4,16,71,689

    5,22,35,314

    1,05,63,625

    PEKRN

    3,69,209

    3,44,903

    -24,306

    Total number of investors

    4,20,40,898

    5,25,80,217

    1,05,39,319

    In terms of unique investors having PAN, the industry has added 1.06 crore investors. However, the industry has reduced the number of investors in the PAN exempt category from 3.69 crore in December 2023 to 3.45 crore in December 2024 thanks to the new KYC norms.

    Another interesting fact is that this is the highest addition in the history of mutual funds or at least since the data of individual investors is available for analysis. The second highest addition happened during the covid year as 89 lakh new investors invested in mutual funds in CY 2021.

    Here is the table on year-on-year growth:

    Years

    New investor addition

    CY 2024

    1,05,39,319

    CY 2023

    53,86,960

    CY 2022

    60,54,754

    CY 2021

    88,99,913

    CY 2020

    15,31,767

     

    Navneet Munot, MD and CEO, HDFC Mutual Fund believes that the record addition in new MF investors is due to confluence of many factors – long term track record of MF schemes, highest transparency among financial products, technological advancement and continuous training to investors.

    Munot said that MFDs/RIAs have played a very important role in this journey as they are the ones who educate investors through one-to-one sessions and give them hand holding during difficult times to create wealth for them. Also, the real life success stories of MFDs’ clients have reached many prospective investors, which helped the industry in adding new investors.  

    Swarup Mohanty, Vice Chairman and CEO, Mirae Asset Mutual Fund feels that the SIP way of investing started in a big way post covid. This is due to ease of transaction, the mutual funds sahi hai campaign and efforts of distributors.

    Mohanty said, “Distributors have been talking about the benefits of investing in mutual funds through SIPs for years. Now that many people are seeing merit in MF investments thanks to the flow of information and data, they are more open to working with distributors in their wealth creation journey.”

    VN Chalasani, CEO, AMFI attributed this to increasing awareness among people about benefits of mutual funds. “The MF industry has intensified the investor awareness campaign in 2024. In fact, AMFI has undertaken a host of initiatives like Bharat Yatra (Spreading awareness throughout the country through a dedicated bus), conducted essay competitions for students (Eventually resulted in increasing awareness among parents and teachers) and carried out thousands of ground level activities. AMFI has also adopted three states – Andhra Pradesh, Bihar and Meghalaya to spread MF awareness.”

    Chalasani said that MFDs have also played a key role in bringing in new investors to the MF fold. While people in metros mostly invest on their own, investors staying in urban, semi urban and rural areas need handholding of distributors to invest in mutual funds, said the AMFI chief.

    Have a query or a doubt?
    Need a clarification or more information on an issue?
    Cafemutual welcomes all mutual fund and insurance related questions. So write in to us at newsdesk@cafemutual.com

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