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Cafemutual successfully organized its annual event on passives: Cafemutual Passives Conference 2025 at Taj Santacruz, Mumbai. The event hosted 10+ sessions from about 20 reputed speakers including SEBI Whole Time Member (WTM), senior AMC officials and distributors.
Here is a summary of the sessions at the event.
Marketing Passive Funds to Investors
Speaker: Prem Khatri, Founder and CEO, Cafemutual
- Just like how MFDs market the possibility of alpha creation while pitching active funds to investors, they should focus on marketing market linked returns from passives
- For sceptical investors, MFDs can point the inconsistencies in active fund returns and low-cost structure to pitch passives
- For opportunist investors, MFDs should point out the novelty and popularity of passives
- For pragmatist, consistency and cost-effective nature of passives can be highlighted
- MFDs should focus on goals over performance and sell the power of lower costs which could increase their returns
- Passives should be the core strategy for goal planning with mutual funds
The Rise of Passive Investing
Speakers: Ankit Singhania, SVP - Head, Passive Strategies, UTI MF, Arun Sundaresan, Head - ETF, Nippon India MF & Pratik Oswal, Head - Passives Motilal Oswal MF
Moderated by: Koel Ghosh, ED, MSCI
- Consistency of performance is the biggest challenge in active funds
- Passives have grown at a CAGR of 34% in the last 10 years
- 28% of the fresh flows last year have come in index funds
- The definition of passives has moved beyond Sensex and Nifty broad indices in the last 5 years
- Passives give you access to markets which were not accessible through traditional mutual funds 5 years back
- Factor funds act as bridge between active and passive funds which give benefits of alpha generation and disciplined investment
- The biggest hurdle in the path of passives is low awareness among investors
- Active ETFs offer diversification while attempting to beat the benchmark
- Target maturity funds offer better benefits than a bank FD at a low cost
Regulatory perspective on Passives
Speaker: Amarjeet Singh, SEBI WTM
- The TER in index funds and ETFs is well below their regulatory limits
- For a 3-year period, 43% equity schemes in direct mode underperformed their benchmark as of February 2025
- Finding active funds that outperform the market is difficult
- The methodology related to index construction should be transparent and not have any conflict of interest
- Passive and active funds serve different investor needs and can co-exist
- MF Lite framework aims to foster innovation and ease of compliance to open MF space to new players with light touch regulations
- SEBI is collaborating with AMFI to reduce front running and market abuse
- AMCs are required to maintain clear communication and ensure that principle of suitability is not compromised for AUM
Navigating the Future – Emerging Trends in Passive Investing
Speakers: B Gopkumar, MD & CEO, Axis MF, D.P. Singh, Dy. MD & Jt. CEO, SBI MF, Swarup Mohanty, Vice Chairman & CEO, Mirae Asset Investment Managers (India), Vishal Kapoor, CEO, Bandhan MF,
Moderator- Prem Khatri, Founder & CEO, Cafemutual
- Passives is a high volume, low margin game
- So, profits are by-products and investor centric behaviour should be the focus of MFDs
- This is the first time in India that three generations are investing at the same time which gives tremendous scope for growth for the industry
- There is a trend in the younger generation to use passives to enter the MF fold which is enhancing the growth of the industry
- It is possible for multiple players to coexist in active and passive space
- Matching products with customers by distributors can lead to many years of growth
- There is still a need to educate investors to enable fund houses to launch more sophisticated passive products
- A combination of thematic and factor funds will continue to do well as they satisfy investor needs
- MFDs should not look at passives just as a fancy option but allocate them based on their needs
- The development of a fee only model can motivate more distributors and advisors to treat active and passive funds in the same way
- A greater focus on investor needs can lead to a higher wallet share
- MFDs need to wake up to the reality that other asset classes can also satisfy investor needs
- Passives can give higher volumes which can compensate for the lower margins
- The newer MFDs may choose active equity in the beginning but they cannot ignore passives due to their high growth rate
The Indian Passive Fund Landscape
Speakers: Ashutosh Singh, MD & CEO, Asia Index Pvt Ltd, Deepak Yadav, Head - Passive Business, Aditya Birla Sun Life AMC, Harsh Roongta, Founder, Fee Only Investment Advisers LLP, Krishan Mishra, CEO, FPSB India
Moderator- Nishant Patnaik, Associate Editor, Cafemutual
- EPFO allocating towards ETFs in 2015 gave passives an initial push
- Government supported ETF schemes like Bharat ETF series and CPSE ETF were also very important for the passive category
- Target maturity funds can offer up to 70-80 basis points higher return compared to bank FDs
- During the sharp correction due to COVID, passive funds started becoming an option for the investors
- Factor index funds are performing better than benchmark over a long term which makes them a good alternative to equity funds
- Indexes are created by finding gaps in broad markets and knowing the voice of investors
- Passives can help to give better risk-adjusted returns
- Equity markets today bounce back very quickly due to which funds with cash holding in active schemes struggle sometimes to generate alpha
- Entire portfolio cannot be passive and should instead be based on risk appetite and financial goals of the investors
- MFDs should also learn financial planning to ensure a successful career
- MFDs need to learn about the need and rationale for choosing passives before using them in their client portfolios
- Passives can help to increase longevity of client investment with passive and make more revenue in the long term compared to active equity funds
Effective Client management
Speaker: Limesh Parekh, MD & CEO, Enjay IT Solutions
- While clients and transactions are increasing, margins are decreasing which makes operational efficiency important for distributors
- MFDs need technology to ensure such efficiency and improve client relationships
- CRM software can help MFDs to efficiently handle client requests and also allow prioritisation of service requests from investors with higher portfolios
My Experience with Passives – Building a Successful Business with Passives
Speakers: Sooraj Raveendran, Founder, Index Funds Sahi Hai, Mehul Shah, Founder, RIQR
Moderator- Nishant Patnaik, Associate Editor, Cafemutual
- Sooraj believes in selling PMS and mutual funds in fees only model
- He built basic technology and then collaborated with AMCs primarily focused on passives to grow his business
- He also recommends factor funds to complete a passives only portfolio
- Mehul says low exit load, easy profit booking and low cost makes passive funds a good choice for his clients
- Passives give a good option to MFDs to pitch a low cost, safe fund to HNIs
- He offers ETFs to his direct equity investors for better risk-reward option
- He believes that HNIs are more aware about passives than retail investors
Designing Low-Cost, High-Impact Portfolios Using Passive Funds
Speaker: Chintan Haria, Principal Investment Strategist, ICICI Pru MF
- Passive investment also requires a control over emotions by investors and distributors
- The 500-stock universe of broad Nifty and BSE indices is a good starting point for passives
- Debt part of the portfolio can be constructed with index funds
- Equity portfolio can be constructed using mid and small cap index funds
- Sectoral part of the portfolio can be used to generate alpha through FoFs which also provide tax efficient returns
- Momentum factor funds can be a part of the portfolio of aggressive investors
- Gold can be given 10% part of portfolio through SIPs
- Investors should have 5% of their portfolio in silver as it is also a long term investment due to its use in solar panels
Mechanics of ETFs
Speaker: Anubhav Srivastava, Managing Partner, Aryzen Capital Advisors LLP
- iNAV allows investors to track the price of an ETF during the trading hours
- Once an ETF is launched, an AMC gets units in exchange of stock
- If the underlying security of an ETF is liquid, such a scheme has better liquidity
- Authorised participants create and redeem units based on arbitrage opportunities
- AMC, authorised participants, market makers and stock exchange provide liquidity
- Authorised participants use these situations to create arbitrage
- MFDs should focus on liquidity of underlying security and not the liquidity of the fund
Operation Sindoor & its impact on your client's investments
Speaker: Karan Datta, Thinker, Investor, Speaker
- Geopolitical tensions increase risk but also create opportunities in the markets
- It is also important to look at the fixed income segment during times of geopolitical conflict
- A terrorist attack can lead to 0.5% reduction in GDP and 2% reduction in investment
- The safety of the country opens the door to a powerful economy