In order to spread awareness about mutual funds, AMFI has put up a mutual fund stall in which it has invited AMCs to participate at the 35th India International Trade Fair held in Delhi. This 14-day-long fair has started on November 14.
SEBI has organized a financial literacy campaign called ‘Bharat Kaa Share Bazar’ at this trade fair in which it has asked associations and stock exchanges like AMFI, NSE, BSE, NSDL, CDSL, NCDEX, MCX and NISM to put up their stalls to create awareness.
CVR Rajendran, CEO, AMFI told Cafemutual that 12 fund houses are participating in this exercise to create awareness on mutual funds. He said, “Such events attract a lot of visitors and by setting up stalls, investors will get to know more about mutual fund products. The idea is to make people aware about mutual funds and how versatile they are in meeting investor needs no matter what their goals, time horizons or risk appetite are.”
The participating AMCs include UTI, Axis, BNP Paribas, Birla Sun Life, Reliance, IDBI, Peerless, Franklin Templeton and L&T MF. These fund houses are attracting visitors through a variety of activities like quizzes, skits and game shows.
