Super investors have a very high understanding of mutual fund jargon, finds a Nielsen survey titled ‘Super Investors: India’s New Wealth Generators’.
Nielsen defines super investor as a more active, prolific and aware consumer having a higher risk appetite than the average consumer.
Of the super investors Nielsen polled, 75% were male and aged 35 to 45 years. In case of mutual fund investors, the average age was between 30 to 40 years. 94% investors were from Bangalore, Pune and Mumbai.
Awareness of mutual fund terms
The survey found that super investors are self-directed and do a lot of research on mutual funds. “They are less likely to rely on traditional avenues of information like banks, relationship managers and tax specialists. They are well informed and source most of their preliminary information from the internet, friends, colleagues and financial publications,” finds the survey.
Also, nearly 54% super investors said that they had been influenced by mutual fund commercials.
How should advisors connect with the super investors?
The survey finds that super investors have a high online usage. “Digital activation and engaging with super investors at their work place are recommended ways to effectively connect with this segment.”
The survey suggests that super investors can be tapped with improved service, greater responsiveness and proactive contact.
