Kotak Mutual Fund today said it would focus on systemic investment plan (SIP) route to attract more retail investors.
"The value of Kotak MF's SIP has gone up to Rs 50 crore now from Rs 20 crore a year ago, showing an increase of 150 per cent. Hence, we are focusing on SIP to bring in more and more retail investors to the company's fold," Kotak MF Managing Director Nilesh Shah told reporters here.
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