The
recently launched AMFI campaign gets ‘thumbs up’ from IFAs
Most IFAs feel that the advertisement campaign created by
AMFI would spread greater awareness about mutual funds. AMFI launched this
campaign to educate investors about the benefits of investing in mutual funds
Suresh Sadagopan
of Ladder7 Financial Advisories found the creative interesting. “The creative would at least
build up curiosity among individuals. I feel an individual who has never
invested in mutual fund would be curious to know about MFs,” says Sadagopan.
Rajesh Jha, Co-founder and CEO, Jain Investments too is
enthusiastic about the campaign. “It is a good initiative to create awareness
about what a mutual fund is and its benefits. I found the creative educative
enough for first time investors,” feels Jha.
The campaign meets the approval of Amar Pandit, proprietor,
My Financial Advisor.
“The creative has been worked out in an excellent manner and should help in
educating investors,” opines Pandit.
Sumeet Vaid
of Ffreedom Financials feels the creative is brilliant but feels it is too
early to say how successful it would be in actually getting more people in to
the mutual funds fold.
A few feel that the campaign will not impact the investors much.
“I don’t feel that the advertisement will really impact the audience as there
is no story in it. The advertisement comes as a flash for a very short time and
moves out, which will not help in proper education of investors,” said
Jagadeesh R Pai, President Central Zone of All
Kerala IFA Association.
Mukesh Chothani, President - GPVSM (Nashik Association) also
feels that the advertisement will not impact investors or IFAs in anyway.
Most of the IFAs feel that the advertisement will achieve its
goal of investor education and hopefully result in mutual fund investment.
