How was 2015 for you? Your fund house has witnessed a healthy growth this year. What helped you achieve this growth?
It was an action packed year with focus on execution and communication. We did multiple activities to engage with investors and distributors.
We began the year by rolling out our annual flagship Investment Voyage Program and then extended it to close to 30 locations which coincided with our 20 year anniversary.
Investor education meets at the ground level were at the forefront. We reached out to over 10,000 investors through IAPs. We connected with more than 4,000 IFA partners through our Certified Financial Goal Planner (CFGP) program, conducted jointly with the American Academy of Financial Education.
Our continued focus on delivering consistent investment performance helped us secure the third highest inflows in equity funds.
Lastly, we stepped up our communication through multiple languages. We also started ‘SIPNOW’ campaign. These activities helped us add close to 2.5 lakh new investors. We became the fifth largest equity fund house as our equity assets crossed. Rs.34,000 crore.
How do you plan to sustain this growth in 2016?
We believe that we need to stay connected to the ground across all markets by offering value added services to our customers as well as distributors. We believe that imparting knowledge and empowering our partners will be key to our success. This includes stepping up our focus on investor education meetings across all locations. We also intend to take this to newer markets in every state to increase our investor base. 2016 will be the year of digital communication, both in improving service standards as well as for on boarding of investors.
What kind of challenges did you face and how did you overcome them?
2015 had many challenges. We spent considerable amount of time explaining various changes in mutual fund industry around pricing and taxation to our partners. We worked very closely with our partners and communicated that India offers immense opportunities.
What were your key learnings in 2015?
We want to keep up the speed in every activity by maintaining quality and simplicity in our offerings. Another key learning was on the service innovation front. I realized this when I travelled to B15 markets. I saw how our partners are extremely passionate about providing value added service to customers by using technology. Thus, we want to stay focused on providing innovative service and product offerings.
