India is one of the lowest commission paying countries in the world, said Nilesh Sathe, Member (Life), IRDAI at the 19th Insurance Summit organized by CII.
“IRDAI has found that Indian life insurers do not pay hefty commissions to their agents. In fact, it is among the lowest commission paying countries,” said Sathe.
He further clarified, “Insurance agents barely get the entire 35% of first year premium as a commission. They get full commission only on 10% of policies sold. In my view, agents need to be compensated adequately for their hard-work. Insurance being a push-product is difficult to be sell to prospective customers.”
Sharing some analytics on insurance sales practices, he said, “An agent reaches out to 7 prospective clients to sell a single policy. This means, the sales to approach ratio is only 1:7 for insurance. This highlights the sorry state of most agents in the country.”
A recent Swiss Re report has found that agency channel accounts for 70% of the total life insurance policies sold in a year. Insurance intermediaries play an important role to increase the penetration of insurance agents in India, says the report.
In 2016-17, the life insurance industry paid gross commission of Rs.22,000 crore to their intermediaries.