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  • Insurance India among the lowest commission paying countries: IRDAI

    India among the lowest commission paying countries: IRDAI

    It is a myth that insurance agents in India receive a hefty commission, says IRDAI.
    Rosevina Gonsalves Aug 8, 2017

    India is one of the lowest commission paying countries in the world, said Nilesh Sathe, Member (Life), IRDAI at the 19th Insurance Summit organized by CII.

    “IRDAI has found that Indian life insurers do not pay hefty commissions to their agents.  In fact, it is among the lowest commission paying countries,” said Sathe.

    He further clarified, “Insurance agents barely get the entire 35% of first year premium as a commission. They get full commission only on 10% of policies sold. In my view, agents need to be compensated adequately for their hard-work. Insurance being a push-product is difficult to be sell to prospective customers.”

    Sharing some analytics on insurance sales practices, he said, “An agent reaches out to 7 prospective clients to sell a single policy. This means, the sales to approach ratio is only 1:7 for insurance. This highlights the sorry state of most agents in the country.”

    A recent Swiss Re report has found that agency channel accounts for 70% of the total life insurance policies sold in a year. Insurance intermediaries play an important role to increase the penetration of insurance agents in India, says the report.

    In 2016-17, the life insurance industry paid gross commission of Rs.22,000 crore to their intermediaries.

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    14 Comments
    Pankaj · 6 years ago `
    I salute IRDA efforts understand an agent hard work....SEBI ought to take overview the situation of MF agent too...and consider that MF is still a push product in the country.
    Pankaj · 6 years ago `
    I salute IRDA efforts understand an agent hard work....SEBI ought to take overview the situation of MF agent too...and consider that MF is still a push product in the country.
    Jignesh Dhabalia · 6 years ago `
    Life Insurance product is intangible product, they not only face competition among agent but also they face competition among all product, now a days young people are not believing much in saving rather they believe in spending ...so agent work is much harder.
    kamal Manocha · 6 years ago `
    Country scores not that bad on literacy rate, with 70% young population, good products (MF and Insurance), why do we still need so much sales/commission. And, inspite of years of selling with high commission, penetration is still low. Most people have exposure to ULIPS and not Term plans.

    Does IRDAI realise all this? or doesn't want to realise all this?


    Real Problems :-

    1) Products are unnecessarily complicated. Why can't IRDAI have primarily term plans?

    2) Very high hidden expenses and poor disclosure norms. Side effect of hidden pricing is miss-selling. Agent may be earning 10% commission, but consumer suffers massive expenses on their hard earned savings. When a right advice could have easily segregated investable corpus between debt and equity mutual funds, high commissions drive the sales of ULIPs, which fulfil no clear purpose.

    Which wise investor will ever take ULIP over MF, if the purpose is wealth creation? And, why will anyone be required to sell a Term plan with 10-20% commissions? Can anyone answer these questions?

    The result of all this is hesitant and cautious investors. The the repercussion is that products that deserve self-adoption, need case to case basis sales.

    Regulators must realise all this and reduce complexity, adopt transparent pricing, and welcome fiduciary changes and there will be a automatic demand for these product.

    All this is possible only if industry, all regulators and govt take a joint decisions.

    More than industry opinions, regulators and govt must rely on "consumer opinions"
    Prashant · 6 years ago
    Try selling life insurance for once and than write what you are writing please. Everyone can not buy or will not get term in the first place. Just like mutual funds is not the one solution to all problems, the same way term is not the only solution to all the problems. When you say there should be no commissions means there should be fees which would be a lot more than the commissions. Are you promoting cost effective products? Because this doesn't solve that at all.
    kamal Manocha · 6 years ago
    Prashant,

    Tell me one need for which ULIP is a better product than MF + term plan ?

    Assume customer is your family ( say wife ), wear a cap of an advisor, and then answer ?

    Look forward..
    Vivek Aggarwal · 6 years ago
    Kamalji and Prashantji, I feel both of you are right but what we need to realise is only young generation is aware of Term insurance. You try to sell it to a person aged 35 or more and he will say kya milega agar nahin mara to! There is a need for a bouquet of products because all the people cannot have same priorities and thinking. Some like Moneyback, some like Guaranteed products, some retirement etc. Some treat insurance as tax saving instrument and some as forced savings.

    There is a need for increase in commission in insurance because as IRDAI has pointed out the strike rate is 1:7. Instead of loading it front they can load in back so that there is no churning and mis-selling.
    Reply
    kamal Manocha · 6 years ago `
    This is where Advisory plays a role. Correct approach is to explain how a combination of monthly SIP + ELSS + Term plan plays a better role than ULIP/Money Back. Distributor doesn't do this and that where Advisory is needed. One day, when client realises his mistake, he creates a bad perception for the product. Once such case is good enough to spoil all the efforts of good advisors.

    There are cases where at the age 55-60, people are sold money back and ULIPs.

    Has IRDAI ever realised the impact of these bad sales. All these clients, one bitten, go in shell and spread a bad word based on bad experience amongst their next generation.
    D D SADHANKAR · 6 years ago `
    FIRST OF ALL IRDA SHOULD REALISE THAT INSURANCE IS NOT A "LUXURY" BUT A NECESSITY - A SOCIAL OBLIGATION EVERY CITYZEN COMPULSORILY NEEDS. WE MUST STOP CALLING IT AS A FINANCIAL PRODUCT. A FUNDAMENTAL PARADIGM SHIFT IS REQUIRED. PRESENT SCENERIO CREATES ILLS LIKE
    UNDER INSURANCE OR OVER INSURANCE
    INSURANCE - SOLD AS MONEY MAKING OR TAX SAVING FORMULA
    AGENTS MINT MONEY FOR CARRYING OUT A FEW SECRETARIAL JOBS.
    MANY INSURERS SOMETIMES LOSE THEIR ENTIRE MONEY ( LAPSING)
    POOR KNOWLEDGE OF INSURANCE AGENTS
    IN VIEW F ABOVE I SUGGEST THAT ALL INSURANCE COMPANIES SHOULD BE SHUT OFF AND INSURANCE SHOULD BE MADE FREE AND MANDATORY FOR EVERY CITYZEN BY GOVT.
    Elston Neil Menezes · 6 years ago `
    As an advisor, I dont believe any product is a push product. If we advise the right product based on the needs of the customer, then there is nothing known as Push product. we need to Push the product only if there is no need for the customer. Insurance is for covering risk and if rightly advised, customers will buy it. Average commission of 10% is not bad at all, compared to what the Mutual Fund Industry has to offer an average commission of less than a percent.

    So why Crib about it!!!!
    Nilesh Sathe · 6 years ago `
    If insurance Agency is really so remunerative, why 20 Lakh, a few crore would have become agents. Agency termination is high. After the initial enthusiasm in covering near and dear ones, making a livelihood becomes difficult. Agency as a career is generation of self employment which is very important as it helps in social cause.
    We have seen how the number of active agents in MF industry are languishing at 20 to 30 thousand while insurance agents are above 20 Lakh.
    Advisory model is good but Indians are yet not prepared to pay fees for advice.
    I was CEO of a Mutual Fund for 3 years so I am well versed with the woes of IFAs.
    I have seen how the handful of TOP NDs exploit the MFs.
    Insurance Agency is a noble profession. I don't mean that other Agents are not doing yeomen service. I only mean that Regulators should ensure that Agents are adequately paid to keep their interest in their profession.
    My views, not necessary to be accepted. Thanks Khatriji and Cafemutual for posting my views and providing space for discussion.
    Jagdish krishan Dudeja · 6 years ago `
    Thanks to Sh Nilesh Sathe ji , Koi to Hai LIC Agents ki mehnat & profession ko samajh rahe hai
    SO commission should be raised, & Insurance staff ko bhi agents ki mehnat ki kadar karni chahiye.
    Thanks to all
    BsRawat · 6 years ago `
    thanks sir & Very Gd evening Neelesh Sathe sir Really you have to worried for Lic Agents & CLIAs
    this is your good huminity N Honesty
    we R pray to god for become You CHAIRMAN OF IRDA
    modilal Bapna · 6 years ago `
    Thank You Sathe Ji, you endorsed our view.We are demanding from LIC since about last two years to Pay the commission as per highest limit fixed by IRDAI.We demanded from Govt. Also.Due to increased cost and less commission there are huge turn over of agents.In 5 years about 20 lakhs LIC agents have left the agency !!! The lesser commission rate is also a major factor behind this.We want that young and educated youth join this profession as a full time carrier but looking to low commission rate we are failed to attract young educated group to this prosession.We urge upon IRDAI also to look into this matter and if instruct LIC about higher limit of payment of commission ,agent can do miracles in bringing new business premium,.
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