HDFC Life Insurance is observing September as ‘Life Insurance Month’.
Through this month-long campaign, the life insurer is broadcasting series of content on digital platforms, conduct webinars and ground level activities with talks of senior leadership, host knowledge shows and launch campaign film to drive category and product awareness about life insurance.
The company has named this initiative ‘Start the Talk’ to dispel myths and focus on the importance and role of insurance in fulfilling financial goals.
Pankaj Gupta Sr. EVP (Sales) and Chief Marketing Officer, HDFC Life, said, “Through this initiative, we want to start conversations that bring out the importance of the category. The campaign urges employees to talk to their customers and urges customers to discuss the importance of insurance with their family members. Our efforts are focused towards reaching maximum people in a meaningful manner. It is a personal responsibility that we carry to spread the word on how the lives of our loved ones can be made secure.”