ICICI Prudential Life Insurance has launched ICICI Pru Precious Life, a term plan for customers who find it difficult to get access to life cover due to existing health conditions such as diabetics, high blood pressure, high cholesterol, obesity, cancer survivor and so on.
Most life insurers do not offer coverage to individuals with these health conditions due to their high risk.
In a press release, Puneet Nanda, Deputy MD, ICICI Prudential Life Insurance said, “Term plans are typically focused on providing life cover to customers who are healthy. We have large segments of the population who have been diagnosed with one or more lifestyle related conditions or other health ailments. Individuals in these segments will find it difficult to get life cover leaving their families financially vulnerable. By offering them an appropriate life cover, we help our customers to provide financial security to their families.”
