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IRDAI has asked insurance companies – life, non-life and standalone health insurers to devise a board approved policy for directly sourced policies. Insurers will have to define a manner in which they will reduce premium if a policy is sourced directly from a policyholder.
In a gazette notification, IRDAI said, “Every insurer shall have a well-documented policy approved by its board on annual basis, which shall, specify manner of transfer of benefits, arising from reduction of expenses and/or from directly sourced business to the policyholder by the way of reduction in premium.”
With this, insurance companies will have to reduce the premium if policyholder buys an insurance policy directly from an insurer. Such a reduction will happen from expenses of management which includes agents commission.
IRDAI has clarified that insurers will have to pass on this benefit to the policyholders.
The new rules will come into effect from April 1, 2024 for three years.