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Future Generali India General Insurance has launched a women oriented health insurance plan ‘HEALTH POWHER’.
This plan aims to address the health ailments of women across the different stages of their lives. Some of the critical differentiators of the policy include enhanced limits for female cancer treatments, coverage for puberty and menopause-related disorders, stem cell storage, senior care covering bone strengthening injections, joint injections and enhanced maternity benefits.
The policy also offers benefits like annual health check-ups, fitness programs, diet and nutrition, spa wellness, gynecological consultation and yoga.
Before launching this policy, the company carried out a survey of 600 women having health insurance policies.
Here are the key findings of the survey:
- 74% of Indian women don’t get involved in decision making when it comes to health insurance
- 75% of women believe that existing health insurance policies fall short of addressing women-specific needs
- 94% of the respondents agree that having a comprehensive health insurance plan for women would increase participation in the purchase process
In a press release, Anup Rau, MD & CEO, Future Generali India General Insurance, said, “We are here to offer women a product customised to their needs and requirements, a product that promises to be unique in more ways than one, a product designed through deep research and understanding of what women want. This product is designed through rigorous research- by the women and for the women.”