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India’s largest life insurer LIC India has launched a new initiative for agents ‘Jeevan Samarth’.
This initiative aims to transform its agency force to align with the best practices prevalent in the global insurance business.
The company has appointed strategy consulting firm M/s. A. T. Kearney, which will undertake this agency transformation project by reviewing the existing agency framework of LIC on an end-to-end basis.
The company said that the initiative will also revamp its agency operations at the branch, division and zonal level directed towards establishing global best practices in the wake of fast-changing industry and regulatory landscape of the insurance sector in India.
In a press release, S Mohanty said, “Through the ‘Jeevan Samarth’ project, we aim to transform our agency ecosystem to align with the rapidly evolving needs of millions of Indian families and providing them suitable long-term savings, protection, health insurance, ULIP and pension solutions.”
He further said, “This transformation exercise should result into giving our already very committed agents more tools and additional skills thereby making our bond between agents and LIC much more stronger.” CEO & MD also called upon the young men and women of India to join hands with LIC by choosing life insurance marketing as a rewarding career and participate in shaping the future of insurance industry in India.