Max Bupa introduces new edition of its flagship health insurance plan
Max Bupa has introduced the new edition of its flagship product called Heartbeat Health Insurance Plan, offering individuals, nuclear and extended families the most comprehensive health insurance plan, says a press release issued by the company. The plan distinguishes itself from other plans available in the market with the introduction of new features like international cashless treatment for 9 major critical illnesses, worldwide emergency medical evacuation, flexibility in sum assured ranging from Rs 2 lakh to 1 crore, reduced waiting period of 24 months on pre-existing diseases for sum insured of Rs. 5 lakh and above, coverage for upto 14 relationships under a single policy and option for loyal customers to enhance sum insured on renewal, irrespective of claim history.
The press release says, “Max Bupa has introduced the option of tapering co-pay, another industry first feature that provides customers above 60, a comprehensive coverage, with reducing and subsequently zero co-payment on continuous renewal. Max Bupa was the first insurer to offer any age enrollment and lifelong renewal with the launch of Heartbeat in 2010, enabling senior citizens to access quality healthcare, who were until then excluded from the ambit of health insurance, owing to high risk associated with the segment.”
Manasije Mishra, Chief Executive Officer, Max Bupa through the press release said “Our flagship product Heartbeat Health Insurance Plan is already the most preferred family health cover in the market. The new edition of Heartbeat has been designed to address the evolving health needs of our customers. Our research indicates that customers are looking for best quality healthcare for their families, in India and abroad. The new Heartbeat Health Insurance Plan offers exclusive benefits to families like international treatment, reduced waiting periods and comprehensive coverage upto Rs 1 Crore.”
In the new edition of Heartbeat, Max Bupa will cover pre –existing diseases after two years, against general industry practice of four years, to enable customers to use their health cover when they need it, added press release.
Some key features of the scheme as mentioned in the press statement
- Worldwide cashless treatment for critical illnesses and emergency medical evacuation through Bupa International network
- Wide flexibility in sum insured for individuals, nuclear and extended families ranging from Rs 2 lakh to Rs 1 crore
- Coverage for pre-existing diseases with industry’s lowest waiting period of 2 years,down from 4 years
- Enhanced family coverage, coverage upto 14 relations in a single policy
- Option to enhance upto 50% sum assured on renewal, irrespective of claim history