The company aims to cover 20000 people in its third edition of ‘Walk for Health’.
Max Bupa Health Insurance is going to launch third edition of its awareness drive called ‘Walk for Health’ in Delhi and Mumbai on November 9.
In a press release issued by the company, the insurer said that the initiative aims to motivate people to incorporate walking as an exercise into their daily routine.
The company said that many eminent personalities are likely to be a part of this initiative. “Over the last two years, the initiative has garnered support from a number of celebrities, politicians, health and fitness enthusiasts, social activists and sports personalities like Sania Mirza, Sonam Kapoor, Anupam Kher, Neha Dhupia, Anurag Kashyap, Kunal Kapoor, Shobha De, Dino Morea and Smriti Irani. Also a host of leading brands like Fitness First, Cafe Coffee Day and Yakult among others have been associated with the annual initiative.”
Through the press release, Manasije Mishra, CEO, Max Bupa said, “As a committed health partner to our customers and their families, our purpose is to help them live healthier and more successful lives. Through Max Bupa Walk for Health, we aim to drive greater awareness about the innumerable health benefits of walking among the general public. According to our research, walking is emerging as a preferred family exercise in India, with over 50% of people choosing to walk with their family, for better health and well-being or just to bond and connect with their loved ones. However, due to long work hours and daily commute, 60% of the people in metros are not able to walk often. Our aim is to remind families about the multiple health benefits of walking and encourage them to take out time to do what they enjoy - walk regularly with their loved ones.”
“This year our ambition is to mobilise 15,000 people to Walk for Health with their families. As we want to drive walking as a habit among the younger generation, we also aim to encourage 5,000 children to participate in the initiative and adopt walking in the long term,” added Manasije.
The company claims that the previous two editions received an overwhelming response from over 40,000 participants across India.