Listen to this article
A recent study by PolicyBazaar reveals that 18% of the term insurance policies are held by women investors. Among women buying term insurance, 49% are salaried employees, 39% are homemakers and 12% are self-employed.
In addition, women account for 18% of the total ULIP policies in February 2025.
Data also showed other trends related to how women invest, for example, women in the age group of 31-45 years have invested 50% of their total investment portfolio in ULIPs.
Nearly one-third of women investors are 30 or younger, indicating early adoption of financial planning among younger women.
The report also says that one-third of women's investments are directed towards retirement planning or securing their children's future, showing a focus on long-term financial independence.
Further, women prefer shorter payment terms with longer investment durations, with nearly 50% of investment-linked policies following a 5-year payment term with a 20-year policy duration.
Investment uptake is strongest in tier-1 cities, with 40% of total investments by women coming from these urban centres, compared to 32% for men. Investment participation in tier 2 and tier 3 cities remains lower, pointing to the need for more financial literacy initiatives.
Women's role as policy proposers in health insurance has grown significantly, rising from 15% in FY23 to 22% in FY25. About 70-75% of women now opt for Rs. 10 lakh or higher sum insured, with women aged 40+ increasingly choosing Rs. 1 crore health insurance coverage with super top-up plans.