Max Bupa Health Insurance has been recognized for ‘IT Management Best Practices’ at the Celent Model Insurer Asia Awards 2016 that were held in Singapore recently. The award was presented to Max Bupa for implementation of its integrated operational CRM solution which enables convenient, faster and more accurate services to customers, agents and partners.
In a press release, Ashish Mehrotra, MD & CEO, Max Bupa said, “The honor testifies that our efforts to build service differentiation through effective use of technology are being recognized by the industry. With customer centricity at the core of our business, we further aim to leverage advanced technology in order to provide seamless experience and services to our customers.”
This is Max Bupa’s third consecutive win at the forum. Last year, the company recognized as the Asia Model Insurer of the Year for our Workflow Management System (WDMS) initiative.
Hosted by Celent, a research and consulting firm focused on the application of information technology in the global financial services industry, the Model Insurer Award recognizes insurance firms that effectively utilize technology as a means to foster investment in innovation.