SUBSCRIBE NEWSLETTER
  • Change Language
  • English
  • Hindi
  • Marathi
  • Gujarati
  • Punjabi
  • Tamil
  • Telugu
  • Bengali
  • Success Stories Anand MFD uses these 3 simple yet powerful lines to build monthly SIP book of Rs. 1.77 crore

    Anand MFD uses these 3 simple yet powerful lines to build monthly SIP book of Rs. 1.77 crore

    MFD Mukesh Patel shares how simplicity makes SIP investing easy and boosts business growth.
    Karishma Gagwani Dec 23, 2022

    Listen to this article

    Anand MFD Mukesh Patel of Khushi Wealth has built monthly SIP book Rs. 1.77 crore. Interestingly 60% of the SIP flows has come from B30 investors. He has over 2,000 investors and manages AUA of over Rs. 273 crore of AUM in mutual funds.

    Cafemutual spoke to Mukesh to know how he has built his SIP book. What stood out from this conversation was - simplicity is the key. Mukesh remarkably explains all about SIPs in just three simple lines. Let’s see what Mukesh says:

    #1 - SIP करायो, Life बनाओ

    Rising inflation, expenses and uncertainties are key investor concerns. To ease these concerns, I came out with a tagline - SIP करायो, Life बनाओ.

    I have registered the tagline with trademark authorities.  I believe taglines are a quick and effective way to gain investor attention and convey messages with simplicity. Besides, they also create curiosity in investors’ minds.

    Many investors usually ask me ‘SIP से life कैसे बन सकती है? This is when I talk to them about the benefits of SIPs. I numerically illustrate their potential to create inflation-adjusted returns and wealth over the long term.  

    #2 - नया goal नई SIP

    I encourage investors to have a separate SIP for each financial goal. The idea here is to make them committed and disciplined.

    Linking financial goals to SIPs make investing more meaningful as investors tend to get emotionally attached. Goals such as saving for children’s education, children’s marriage, purchase of home, etc. make SIPs even more important.

    This also encourages investors to top up their SIPs in future to reach their goals faster. Additionally, they think twice before stopping any SIP abruptly. 

    #3 - Timing करना व्यर्थ है

    Many investors try to time the markets for making an investment decision. Also, when volatility hits, they usually make hasty decisions and may want to stop SIPs.

    To tackle this, I keep reinforcing the concept of ‘rupee cost averaging’. Navigating through the market highs and lows, mutual funds bring down the average cost per unit over the long term.

     

    Have a query or a doubt?
    Need a clarification or more information on an issue?
    Cafemutual welcomes all mutual fund and insurance related questions. So write in to us at newsdesk@cafemutual.com

    Click to clap
    Disclaimer: Cafemutual is an industry platform of mutual fund professionals. Our visitors are requested to maintain the decorum of the platform when expressing their thoughts and commenting on articles. Viewers are advised to refrain from making defamatory allegations against individuals. Those making abusive language or defamatory allegations will be blocked from accessing the web site.
    0 Comment
    Be the first to comment.
    Login or Sign up to post comments.
    More than 2,07,000 of your industry peers are staying on top of their game by receiving daily tips, ideas and articles on growth strategies. Join them and stay updated by subscribing to Cafemutual newsletters.

    Fill in the below details or write to newsdesk@cafemutual.com and subscribe to Cafemutual Newsletter now.
    Cafemutual is an independent media platform and focuses on providing knowledge and information for the benefit of finance professionals. We do not promote any particular brand or asset category.