To celebrate the 73rd Independence Day, Amaravati IFA Meenakshi Sikchi has conducted a series of IAPs for police personnel across the district.
Sharing the rationale for this, Meenakshi said that it is always duty first for most police officers. “Be it Diwali, Holi or Independence Day, our police officers work 24*7 to ensure that we live peacefully. However, in the quest to perform duty for the nation, their family needs take a back seat. I always wonder how family member of police officers celebrate Diwali without the main breadwinner. This motivated me to do something for the betterment of family members of police officers and what could be better way to celebrate this Independence Day than helping the real life Singhams learn financial lessons.”
In the past 3 months, Meenakshi has conducted over 15 IAPs at various police stations of her district. Over 900 police officers who were not aware of mutual funds attended her session.
How it all started
Meenakshi approached a top-level police officer through a friend seeking permission to conduct a financial knowledge session for police officers. After a few days, the officer invited Meenakshi to do a session on mutual funds for his colleagues. Nearly 100 police officers attended the session. After interacting with them, she realised that most police officers still invest only in traditional assets like gold, real estate and bank fixed deposits.
Independence Day campaign
To bring more police officers into the MF fold, she conducted IAPs at various police stations across Amravati district.
In these sessions, she explained to them the benefits of investing in mutual funds. In order to make her target audience understand the risks and lack of safety in traditional assets like gold and real estate, she gave them examples of theft, disputes and so on. She contrasted this with the safety and security of mutual funds.
Further, she explained to her audience how they could achieve their long-term financial goals such as retirement, children education and buying a house by investing in mutual funds through SIPs.
Meenakshi has acquired over 100 new clients through these IAPs.
Future plans
Meenakshi aims to continue this campaign till January 26, 2020. She said, “It is difficult to convince people to invest in mutual funds in just two hours. In my view, we should constantly pursue them through IAPs to bring them to the MF fold.”
Key takeaways
- Use relatable examples to explain financial concepts
- Discuss key life events such as retirement, responsibility of parents and children education to encourage people to invest in mutual funds
- Don’t expect immediate results and have patience
