Delhi MFD Dhiraj Aggarwal has successfully initiated 93 SIPs amounting to Rs.97,000 in a single day despite nationwide lockdown and weak business sentiments.
Let’s look at his story in his words:
We marked 1273 SIPs on a single day on November 14, 2018, the number rose to 1533 SIPs on October 9, 2019 and we were trying to surpass these numbers in 2020. Our yearly event was scheduled for March 14, 2020 and all invitations were sent out well in time. Everything was going well until the coronavirus entered India. Everybody was feeling so low and stressed as there was uncertainty all around. No morning walks, no yoga in the open, no office, no targets, no milestones. Everybody was checking on their contingency funds, insurances and term plans.
Keeping this in mind, we launched an online campaign to support #IndiaFightsCorona (Initiated by our PM, Narendra Modi) wherein we invited video entries from all kids in the age group (0-14 years) to spread awareness about Covid 19 and positivism to deal with this tough time. This activity is meant to energise everyone in the family be it children, adult or grandparents. We got an overwhelming response and we uploaded all the entries on our website.
To address investors’ concerns caused due to the slowdown in the economy and the fall in the equity market, we organized a webinar on “Opportunities in challenges” on April 14, 2020 for our clients and friends wherein we collaborated with Aditya Birla Sun Life MF and invited Bhavdeep Bhatt, Co Head Retail Sales as a speaker. The webinar was a great success.
Post webinar, we spoke to all the participants to make them understand that the current market correction offers a good entry point to invest in equity funds through SIPs with three to five year perspective.
Key highlights
- Engaged with clients through a digital campaign to strengthen relationship and connect with them during difficult times
- Conducted webinar for prospects and clients by inviting an industry expert to give them confidence
- Assured them that their existing investment is safe and they should take benefit of the the current market correction that offers attractive valuation
- Followed up with participants and clients to encourage them to start SIPs with small amount for three to five years in equity funds
