Lockdown has given me an opportunity to reconnect with clients, stay relevant on social media and execute a SIP drive.
Let me admit that I relied on physical means to execute transaction in mutual funds; however, thanks to lockdown, I started using online platforms which is much easier and convenient. Over the next few weeks, I realized that I can execute SIP drive with the help of transaction platform. Hence, I targeted executing 151 SIPs on June 17 to mark the 17 year anniversary of my advisory firm – Kstar Wealth Management.
To create a buzz, we ran a poll on social media asking investors how they would like to invest their money saved during work from home days. We gave options like – mutual funds SIPs, gold, bank FDs or real estate. Surprisingly, over 50% of respondents showed interest in investing in mutual funds through SIPs.
We then approached these investors to make them understand benefits of investing in equity funds through SIPs to create wealth.
Another activity we did is broadcasting videos based on frequently asked questions by investors about mutual fund investments on WhatsApp and Telegram. This exercise gave us many new leads. Many prospective investors approached us after watching these short videos with their queries.
In addition, we approached all our existing clients and prospective clients through phone calls. We also conducted video conference for our existing clients and prospective investors to explain to them about opportunities in equity markets and benefits of SIPs.Finally, we kept the last one week for follow ups.
As a result, 85 clients participated in the SIP drive including 30 first time investors. We executed 103 SIPs amounting to Rs.2.25 lakh in a single day through BSE Star MF.
In future, I will execute a bigger SIP drive. I urge you all to make a plan and execute your SIP drive as well.
