Rakesh Bhatia from Amritsar, Harsh Shekhar from Patna and Sanjay Kumar Agarwal from Uttar Pradesh have recently conducted SIP drive successfully
Let us look at their story about how they executed SIP drives.
MFDs Rakesh Bhatia, Amritsar, Rinvest
I recently attended a training session on SIP drive. This motivated me to conduct SIP drive on my own.
I started by making a list of clients who had not increased their SIP amount in the last 3 years and clients with small ticket SIPs; this list came to over 200.
Over the next one month, I met all these clients physically. In these meetings, I educated them about market cycles and how SIPs are ideal for riding out volatility.
Another learning that I shared with them was setting aside their 6 months’ expenses in an emergency fund to deal with uncertain situations like covid-19 pandemic. I recommended them to start a SIP in liquid funds to build emergency corpus.
Overall, 138 clients participated in the SIP drive; overall I initiated 183 SIPs amounting to Rs.6.35 lakh on January 14.
Sanjay Kumar Agarwal, Uttar Pradesh, Agarwal Investment
Many clients discontinued their SIP during nationwide lockdown due to market volatility and financial constraints. When things started opening up, I decided to conduct a SIP drive to bring back their confidence in mutual funds and encourage them to restart their SIPs.
To start with, I approached 150 clients who had discontinued their SIPs. I showed them their investment portfolio, which had grown multiple times due to the market rally and recommended them to continue their SIPs to get benefits of rupee cost averaging.
After rigorous follow up and multiple meetings with clients, I executed 211 SIPs totalling Rs.1.3 lakh on January 14.
Harsh Shekhar, ShareDealer Plus, Patna
Many investors who discontinued their SIPs during lockdown had shown interest in equity funds after witnessing the current market rally. To capitalise on this interest, I decided to conduct a SIP drive.
I used a business software to prepare a list of clients based on their age. Broadly, I made two lists – one for clients in the age group of 24-35 years and other for middle-aged clients i.e. over 35 years. The idea was to have different narrative for the two category of investors.
While clients in the age group of 24-35 years are interested in saving for holiday trips, cars and education, clients over 35 years of age have financial goals like retirement, children’s education and so on.
Next, we did webinars on the benefits of SIPs in mutual funds for both the groups. Our team followed up with each attendee through phone calls and meetings.
Overall, 250 clients participated in the SIP drive. We did 511 SIPs amounting to Rs.7 lakh in a single day.
