On January 25, Howrah, couple Manisha Choudhary and Vinod Choudhary and two MFDs Nitesh Kumar Bhageria from Chakradharpur, Jharkhand and Roopesh Jaitly from Lucknow, successfully executed SIP drives.
Each MFD conducted a SIP drive in their own unique way. Let us look at how these MFDs conducted successful SIP drives:
Manisha Choudhary and Vinod Choudhary, West Bengal
Did 305 SIPs amounting to Rs.7 lakh
- Got an idea to conduct SIP drive after investors who stopped their SIPs in March started showing interest to restart SIPs
- Did a mailing activity for all clients and prospects in which the couple invited questions from them on mutual funds and SIPs
- After a series of such mailing activities, the couple received numerous queries on mutual funds. In fact, the couple had to hire two people especially dedicated to resolve these queries
- Next step was to reach out to prospects and existing clients who had responded to the mailing activity. The couple recorded an audio clip to explain the benefits of SIP in mutual funds in Hindi language. The tagline of the recording was ‘Apne sapno ke taraf ek kadam aur badhaye, 1 SIP aur karaye’
- This recording was very well received and recipients forwarded it to their family members and friends
- Overall, the couple followed up with over 250 clients of which 150 clients have started SIPs
Nitesh Kumar Bhageria, Jharkhand
Executed 131 SIPs totalling Rs.2.40 lakh
- Nitesh conducts a SIP drive every year in January. He had executed 153 SIPs last year. This year, he did 131 SIPs from 104 clients
- Made a list of clients who did not have investments across fund categories – multi cap, mid cap and large cap funds
- Approached 200 such clients with a pitch of diversifying investment across fund categories through SIP. Overall, 104 clients participated in the SIP drive
- Reached out to prospective clients through referrals and educated them about mutual funds, SIPs and recommended them to start their investment with ELSS to save tax
Roopesh Jaitly, Lucknow
SIP drive for millennials - 131 SIPs amounting to Rs.2.70 lakh
- Got an idea of conducting SIP drive for millennials after sensing an opportunity in this space
- Made a list of clients with children in the age group of 23-35 years
- Approached 150 potential clients with the help of their parents
- While many millennials had invested in direct stocks, they did not having a clear understanding of mutual funds. He conducted a webinar to take questions on money, investments and mutual funds
- Explained to them the concepts of rupee cost averaging through SIPs and financial planning
- Shared data on returns of equity funds vis-à-vis direct stocks to build confidence
- After several rounds of follow up, he acquired 95 new clients for SIP drive
- Some existing clients (parents) also participated in the SIP drive to support their children
