Amidst the Covid-19 crisis, many MFDs have stepped up efforts to spread awareness on financial health and bring in more people to the MF fold.
Jiajur Rehman from Kolkata and Roopesh Jaitly from Lucknow are two such MFDs.
In March, Rehman executed 118 SIPs in a single day while Jaitly did 201 SIPs.
Both MFDs conducted SIP drives in their own unique way. Let us look at their approach one by one:
Jiajur Rehman, Moldarin Investments Consultants, Kolkata
Rehman believes the past one year has been tough on people who did not have an emergency fund or extra investments to rely on. In this SIP drive, he focused on debt funds and positioned them as an alternative to bank FDs.
Overall, he executed 118 SIPs in March amounting to Rs.8 lakh.
Here are key highlights of both the SIP drives:
- He and his team spoke to over 250 investors including existing clients and prospects in the last three months
- Since the theme of his SIP drive was creating safety corpus, he explained to his clients and prospects about the benefits of investing in debt funds
- These clients were educated about the associated risks and benefits of asset allocation in cushioning the impact of downfall in investment portfolio
- Falling FD rates made his job easier. “Now that FD rates have gone lower, mutual funds seemed attractive to many,” said Rehman
Roopesh Jaitly, Lucknow
Roopesh did 201 SIPs amounting to Rs.4.75 lakh. Interestingly, most of these clients were first time investors.
Here are key highlights of the drive:
- Posting educational articles and videos about mutual funds on social media helped Rupesh get queries from prospective clients
- He made a list of such prospects and approached them through phone call and video conferencing
- Over the last one month, he approached over 175 prospects and explained to them about the benefits of investing in mutual funds through SIP
- He also launched a campaign with slogan ‘Iss baar holi SIP wali’ to create a buzz
