Philip Cherian from Kerala and Prashant Kumar from Bihar have recently conducted successful SIP drive. This is Philip’s fifth SIP drive while Prashant has held his second drive.
While Philip has executed his SIP drive digitally, Prashant, who hails from Darbhanga has registered SIPs physically. Darbhanga is remotely located and people continue to prefer the physical mode, said Prashant.
Let’s take a closer look at the key highlights of their drives:
Philip Cherian, Smartsave Finserv LLP and President of the Association of Independent Financial Advisors (AIFA), Kerala
Philip did 105 SIPs in a single day amounting to Rs. 2.30 lakh.
- Started preparing for the drive 20 days in advance. Launched SIP drive campaign on social media by posting articles on benefits of SIPs
- Targeted salaried individuals and NRIs from the list of existing clients and prospects
- Held meeting with them to review their investment portfolio and highlight importance of increasing SIP amounts
- Followed up continuously and ensured timely collection of required documents
- 19 investors including 2 NRIs participated in the drive of which 12 were new clients
Prashant Kumar, Bihar 
Prashant booked 203 SIPs amounting to Rs. 5.52 lakh in a single day
- With theme ‘Baat chiit se Bachat’, he started meeting prospective participants 3 weeks before the SIP drive date
- Approached existing clients who have invested with him through lump sum and not increased their SIPs for two years
- Reached out to prospects through referrals
- Met at least 12 clients a day to highlight the benefits of SIPs
- Collected all the documents required for SIP transaction 4 days before the drive
- Overall, 110 salaried individuals took part in the drive, of which 40% were first-time investors
Key learnings:
- Follow targeted approach by shortlisting existing clients based on parameters like clients who have invested through lumpsum
- Detailed discussions and timely follow-ups help clients realise the importance of the drive and also motivates them to participate
- Making a list of details/documents required for SIP registration and ensuring their collection in advance avoids last-minute rush
Have you also conducted a successful SIP drive recently? Do write to us at karishma@cafemutual.com and share your story of success.