Yogendra Singh Tomar and Sachin Karate have booked impressive numbers in their recent SIP drives. Talking to Cafemutual, they shared with us their approach to conduct the SIP drives.
Yogendra Singh Tomar, Moneybuzz Financials, Indore, Madhya Pradesh
Did 3369 SIPs on Nov 2 amounting to Rs 38 lakh.
Yogendra relied on physical meetings and IAPs to conduct SIP drive. He planned a 30-day ‘SIP tour’ covering twelve locations in Madhya Pradesh - Katni, Harda, Kotma, Bijuri, Vidisha, Sagar, Bhopal, Damoh, Shahdol, Khandwa, Mhow and Dhar.
Yogendra believes that in-person meetings make it easy for MFDs to gain confidence of clients and prospects. In these meetings and IAPs, he talked about benefits of doing SIPs in mutual funds to achieve financial goals.
Since Yogendra’s friends worked in these locations, he took their help and organised IAPs at their offices along with meeting existing clients. He conducted IAPs in groups on 20-25 and reached out to more than 250 prospects. After each IAP, he met prospects who showed their interests for further discussions. Yogendra travelled a whopping 3000 km by road during his SIP tour.
Another thing that Yogendra believes has helped him in making his SIP drive successful is offering online facilities. He offers an app that helps his clients execute transaction and monitor investment portfolio on a real-time basis. He said, “This convinced them about the ease of transacting, which also gave my prospects a sense of having complete control over their finances.”
As soon as the prospects agreed to invest, Yogendra got his team connected to them for ensuring the timely collection of required details.
Overall, 400 individuals invested through Yogendra of which 35% were new clients.
Sachin Karate, Varad Financial Services, Nashik, Maharashtra
Registered 205 SIPs of Rs. 6 lakh along with lump sum investments of Rs. 50 lakh on Nov 2
Sachin celebrates “Investment Day” every Dhanteras and this was his fourth drive.
He reviewed the investment portfolio of all his existing clients 15 days before the drive. Thereafter, he contacted them through email as well as WhatsApp highlighting the performance of their investments since the date of previous drives. Sachin also called them up to have a detailed discussion for understanding their current investment preferences. He added, “Conducting drives every Dhanteras has made my clients open to investments other than gold.”
Sachin also decorated his office with lights for keeping up with the spirit of festivities which made his clients and prospects feel welcome. He also installed huge boards which read, ‘Hi Deepavali SIP chi’ and ‘Ek SIP Karuya, Aarthik Samruddhi Ghari Aanuya’.
Sachin suggested to his clients that they start new SIPs to achieve financial goals fasters. Also, he advised those clients who had received Diwali bonuses to invest their money through lump sum. He also connected with referrals and explained to them about benefits of SIPs.
More than 250 investors participated in the drive including 30 new clients.
