Two more SIP drives have made their way to the list of successful drives. Both these drives focused on catering to not so tech-savvy investors and were executed physically.
Talking to Cafemutual, Dinesh Mahajan and Nafees Ahmad shared with us that how they have executed their drives.
Here is a closer look at both these drives.
59 SIPs on Nov 3 amounting to Rs. 3.73 lakh
- The husband-wife duo contacted their existing clients and scheduled in-person meetings for detailed discussions
- In these meetings, the couple explained to them the benefits of increasing SIPs to achieve financial goals faster
- As people usually prefer investing in gold during Diwali, the duo helped clients make a comparative analysis between mutual funds and gold
- Overall, 34 clients participated in the drive, including 4 referrals who were first-time investors
Key learning: Scheduling meetings in advance ensures clients’ undivided attention and a meaningful engagement
Nafees Ahmad of Capstone Wealth Services, Patna 
75 SIPs on Nov 2 amounting to Rs. 1.51 lakh
- Nafees who has recently started mutual fund distribution made a 10-day plan for conducting his first drive
- He got in touch with his existing clients and organised ‘question and answer’ sessions on mutual funds at their workplaces. Nafees conducted two such sessions and addressed a group of 20 individuals twice
- He urged people to celebrate Dhanteras by starting a new SIP to bring in prosperity and achieve financial goals
- Regular follow-ups helped him convince investors to participate in the drive
- Nafees targeted investors within a 15 km radius of his office for ensuring the ease of collecting documents
- 55 investors took part in this drive
Key learning: MFDs must prepare for all possible questions that investors could ask. Having ready replies to investors’ concerns helps in winning their confidence
