Ajaykumar Kalantri, Roopesh Jaitly and Vipul Lakhani have registered over 100 SIPs in their recent SIP drive.
Ajaykumar and Vipul did their very first drive while Roopesh has been holding monthly drives since August.
Cafemutual spoke to these SIP champions to get a closer look into their journey.
Here is how the three drives were conducted:
Ajaykumar Kalantri of Rajat Investment, Jalgaon, Maharashtra
In early 2020, Ajaykumar created a database of prospects by organising kids drawing competition, where he collated contact details of the participant’s parents. He invited these parents to his office to hand over their child’s participation certificate. While congratulating them, he spoke about their child’s bright future and explained to them the need of investing in mutual funds for children education.
Ajaykumar remained in touch with these parents through periodic calls/messages and finally decided to conduct a SIP drive for them.
He focused on closing the documentation first by delegating responsibilities amongst his team. Talking about timing the drive on Monday, Dec 20, 2021, he shared, “I wanted to end the year on a high note and I specifically chose a Monday to use the weekend wisely for last-minute transaction-related queries and concerns.”
Interestingly, to keep his spirits high and to motivate his team, Ajaykumar designed ‘SIP Dhamaka’ posters and placed it at his office where it was visible to all. “This served as a constant reminder to work towards our goal”, said Ajaykumar.
He booked 93 SIPs online and 48 SIPs physically. 47 new clients and 18 existing clients participated in the drive.
Ajaykumar attributed his success to Cafemutual. “Cafemutual’s success stories have always inspired me. I am glad to be featured on Cafemutual,” concluded Ajaykumar.
Roopesh Jaitly, Lucknow, Uttar Pradesh
This was Roopesh’s first physical-focused drive since the onset of covid-19 pandemic last year. He concentrated on two sets of prospects for this drive - women and government employees.
His team got in touch with women prospects through Roopesh's wife, who is a member of a few kitty parties.
For government employees, Roopesh’s office location proved to be a major advantage. Roopesh said, “There are several government offices in the vicinity and hence I had an easy access to the employees.”
His team approached them with leaflets and informed them about the advantages of mutual funds. The exercise led to generation of over 100 leads and the team was successful in converting almost 20% of them. "I am happy with the conversion rate as it's not easy to sell 'riskier' products to such investors. They generally do not want to look beyond government-backed investment instruments," Roopesh said.
He registered 101 SIPs amounting to Rs. 2.55 lakh on Dec 20, 2021.
Of the total 80 investors who participated in the drive, some 25 came through the kitty party. Another 25 were government employees and the rest were contacts of existing clients.
Vipul Lakhani of Akshar Investment, Bhavnagar, Gujarat
During his interactions with clients, Vipul sensed their concerns over securing retired life. This gave him idea to execute a retirement-oriented SIP drive.
He started preparing for the drive from the last week of November and conducted an IAP exclusively focusing on retirement planning.
In the first week of December, as a regular practice, he gifted his clients ‘New Year’ calendar. But this time, he fixed a suitable time and met his clients personally at their residence. “This not only gave a personal touch but also helped me to know my clients and their family better,” said Vipul.
He classified his investors into 2 groups i.e. 35 years & below and above 35 years for designing their retirement plan basis risk appetite and balance years of service.
Detailed discussions, multiple meetings and regular follow-ups resulted in 84 SIPs amounting to Rs. 3.11 lakh on Dec 15, 2021. 15 existing clients and 10 new clients had participated in this drive.
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