Listen to this article
At the recent Cafemutual Confluence 2024, Agra’s couple MFD Eesha Gupta and Shalabh Gupta won the prestigious Cafemutual Big League Award as Equity Champion for north India for receiving the highest net equity inflows received during FY 2024.
North India includes the states of Rajasthan, Uttar Pradesh, Delhi, Punjab, Haryana, Uttarakhand, Himachal, Jammu Kashmir and Ladakh.
The MFD couple’s firm Bibhab Capital, with an AUM of Rs. 1,650 crore, was also the runner up in total AUM in the individual category. They cater to around 1,300 clients in Agra and surrounding areas.
Cafemutual Awards, powered by CAMS, identified 24 champions in five broad categories- SIP, equity inflows, new folios, fintech players and overall business. The award was based purely on quantitative performance during the FY 2023-24.
Coming from a family active in the real estate business for more than nine decades, the MFD couple shared with us some key learnings from this success.
Continuous education and awareness
Shalabh believes in reiterating the message of long term investment in equity funds and other MF schemes through investor education sessions. The couple educates their clients about the equity markets, it’s benefits over the long term, risks involved in equity investing.
The couple believes that this helps their clients make more informed decisions and stay invested for the long term.
Helps clients identify goals
Shalabh said that they help their clients identify life goals before investing in mutual funds. They also help their clients shortlist medium and short term goals to keep their long term investment intact especially during uncertain times and emergency situations.
Asset allocation
Shalabh told Cafemutual that the couple follow asset allocation to reduce risks in the overall portfolio. They believe whenever a client sees positive returns despite volatility in markets, he gets encouragement to stay invested for the long term and invest more money in mutual funds.
Sharing his key lessons, Shalabh said that the MFDs should keep themselves updated and educate their clients about investing and behavioral biases on a regular basis to reduce the instances of untimely redemption.
