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At Cafemutual Confluence 2024, NJ IndiaInvest bagged four prestigious Cafemutual Big League Awards - SIP Champion - ND, Equity Champion - ND, New Investor Addition Champion - ND and Champion of the Year - ND.
Powered by CAMS, the Big League Awards recognize MFDs who have performed exceptionally well by achieving great business success last financial year. It identified 24 MF champions across five broad categories – SIP, equity inflows, new folios, fintech players and overall business. The award was based purely on quantitative performance during FY 2023-24.
The AUM of NJ was Rs.1.61 lakh crore in March 2024. Let us look at what key factors that have helped the India’s largest ND win 4 awards at the Cafemutual Big League Award:
Constant training support to partners
NJ IndiaInvest has over 41000 partners spread across the country. The company helps its partners in client acquisition and building SIP books through regular training support.
Apurva Shah, Product Head, Investment, NJ Wealth said, “We work with our partners to plan clear, actionable goals and provide support in the form of training, handholding by the sales team, marketing resources, client servicing tools, events and client meetings, both digital and physical. We maintain a centralised and a local level event calendar well in advance, featuring senior sales team members and renowned industry speakers to educate our partners.”
The company also conducts investor awareness programs through their sub broking network in which it covered close to 4 lakh investors in FY 2024.
Bank on strength and work on weakness
The ND puts in place a process to hand-hold sub distributors on a regular basis. The national distributor has appointed relationship managers who not only engage with MFDs to drive their business growth but understand their weaknesses to overcome them. “This personalized, goal-oriented approach gives partners a clear vision backed by experienced professionals, making our engagement with them more meaningful,” said Apurva.
Do the right thing
The ND focuses on building long-term relationships and trust with clients. Apurva said that while the MF industry has evolved significantly, some core values remain timeless. He said, “Our business is fundamentally a service, where trust is the currency, as it involves clients' hard-earned savings and future aspirations. We've learned that integrity and doing the right thing matter more than just numbers. Building long-term success is like nurturing a tree – it requires patience, consistent engagement and disciplined effort. By focusing on simple, proven practices, we've established trust among partners and investors.”
