Cafemutual asked a few leading advisors about their plans in 2016 to grow the business.
Pallav Agarwal, We Flourish Investments Consultants
- Adopt technology: I will use technology like online transaction platforms, improve my website and perhaps develop a mobile app for my clients.
- Expand team: The market is growing and to keep pace with this growth I will expand my team.
- Focus on goal planning: I will focus on goal based planning. Doing this will ensure that the investor remains invested till her goal is sufficiently financed and she is not affected by short term market volatility.
- Branding and marketing: I will focus on branding and marketing my company more aggressively. Also, I will start conducting investor awareness programs.
- Collaborate with an NGO: As a part of our corporate social responsibility, we are planning to tie up with an NGO (an orphanage) to offer our expertise for planning the future of orphans at zero-cost basis. The idea is to engage our clients also in this initiative.
Sam Koshy, Kerala based IFA
- Share client stories: I will share client stories with prospects. For instance, one who invested Rs. 1 lakh lump sum 20 years back has now accumulated Rs. 80 lakh. Sharing client stories with prospects will generate curiosity. If prospects are genuinely interested in investing they will approach me to find out more.
- Engage with clients: I will increase engagement with clients by sending them articles through mailers. These articles will explain the benefits of investing for the long term.
- Be an authority in my area of expertise: I will stay updated about the things happening in the market and the MF industry. Those who seek my advice should be able to get all the updates from me.
- Keep learning: I want to learn new things and develop a better understanding about behavioral finance.
