Smartphones have become an integral part of our lives. One of the most common uses of smartphones and tablets is checking emails, with more with more than 50% of emails now opened on mobile devices, finds an IBM research. So how can you create an effective mobile marketing strategy to reach out to prospects and keep them engaged?
Here are a few tips to grab your client’s attention:
- Optimize your emails. Write catchy subject-lines that will position your email more clearly to the audience.
- Design your email in sections or chunks so that when a reader scrolls through your email, each scroll stops lines up easily for a click.
- Make your emails more memorable. If you want your mobile customers to retain your emails in their inbox until they’re ready to act, you’ve got to deliver engaging messages that give them a reason to come back, click and convert.
- If you have a mobile app, have your email links open content in the app where appropriate. Make sure your site redirects to your mobile or responsive website. Use coordinated reminders and remarketing messages via SMS and push notifications based on behaviour.
Apart from checking your emails, your clients would also browse your company’s website through their smartphones. Thus, it is essential to make your website mobile friendly so that your clients have a seamless experience. Here are a few tips from Advisor Websites which will help you create a mobile friendly website:
Strategy
- Defined business objectives: what functions will your website provide? Who will it serve? What are your organization’s needs?
- Define initial key success factors and what you need out of a mobile website
- Decide whether or not to redesign your current website
- How will a mobile site improve our bottom line?
Defined user needs
- How will users use your website?
- Look at Google Analytics to determine what browsers are being used to view your desktop website – you can tailor your website in the design stage to meet the needs of the most utilized mobile browsers and mobile devices.
- What do users need from our site?
Design
- Be concise. Less is more
- Optimize your site for a variety of screen sizes
- Try to build a flexible site that can be re-designed quickly to meet changing needs moving forward. Technology will change.
- Avoid mobile-unfriendly elements such as flash, large files, pop-ups and complex layouts
- Include a link to the desktop site, and make sure the navigation is intuitive
- Is our design meeting our primary business objectives?
Testing
- Across platforms – iOS, Blackberry, Android etc.
- Test features, usability, loading speeds across mobile browsers and devices
- Are key success factors being met?
Continual improvement and re-evaluation
- User needs are re-evaluated when major technological changes occur
- Does the site continue to meet our business objectives and customer needs?
Reproduced verbatim based on the research paper ‘Mobile Engagement Guide and Advisor Websites.’
