Marketing need not be too complex for it to be effective. A whitepaper by Financial Marketing Pros gives insights on the marketing strategies successful advisors use to grow their business.
Successful advisors track their results
Getting leads is one thing. But knowing exactly where those leads came from is another. Tracking your leads helps you make smarter marketing decisions. Each month and each year that passes, your marketing budget become more cost-efficient. You are doing more, with less. Top advisors track their investment every week; every month; and every year. And when something goes off track, they are on top of it.
Successful advisors reinvest in what works
This goes hand in hand with tracking your results. When you track your results, you actually see what’s working and what’s not working. You make adjustments. You drop what’s not working. And you invest more money in the things that are generating leads. Essentially, you’re doubling down on the stuff that you already know that’s working.
Successful advisors have a lead conversion strategy
It is important for you to understand that there is no formula to get more leads. Generating leads is a lot like losing weight. If you want to lose weight and keep it off, you need to work hard. You need to eat right and exercise every day. It’s hard work. It takes time. (But once you get some momentum, lookout). There’s no magic pill. Successful advisors know that developing relationships may take consistent effort over time. All you need to do is create an atmosphere where a prospect can trust you easily. The top advisors know that there are no shortcuts.
Successful advisors don’t make kneejerk marketing decisions
Suppose you go to a conference and some advisor talks about his ‘amazing’ results using this platform or that message. You are convinced this is the secret sauce for you. And as soon as you return you are darting in a new direction. But here’s the truth … sometimes you can duplicate success in another market. But more often than not, what works for the advisor may not necessarily work for you. Every market is unique. The most successful advisors don’t overreact to every new idea they hear.
Successful advisors are actively engaged
Top advisors recognize that marketing is the engine that drives their business. It’s a priority, not a necessity. They are paying attention. They make adjustments when things aren’t working. And finally, they consistently test new ideas to generate leads. If you want to generate more leads, you need to be actively engaged in the marketing process every week.
Successful advisors are taking their marketing one step further than the vast majority of advisors. And that extra step is what helps them generate more leads and get the upper hand on the competition.
Reproduced substantially from the whitepaper 7 surprisingly simple marketing lessons from top producing advisors
