Webinars provide advisors an opportunity to interact with large audience in real-time. Unlike traditional seminars, webinars help advisors overcome the barriers of place and time and making knowledge sharing easier. Here are four reasons why you should look at conducting webinars for your clients.
Thought leadership
You can highlight your area of expertise, skills, products knowledge and services. This way, when an investor attends your webinar, he takes home the feeling that you are a subject matter expert.
Builds better client relations
Webinars are the best communication tools for advisors having clients spread across geographical locations. With this tool, such clients can connect and benefit from your knowledge. In fact, you can address their queries live.
Creates brand awareness
Advisors can use this tool to promote their business. Ensure that the content is fresh and topical. You can do a webinar on topics such as ‘bank FD vs debt funds’ or ‘should I invest in equity funds considering the current market rally’.
Low cost marketing
Unlike seminars, where advisors need to pay upfront for the location, refreshments, and other amenities, a webinar only needs a camera, mike and internet access. Apart from this, the content of your webinar can be recorded and shared on social media to reach a wider audience.
Today, you need to leverage technology and ensure that your messages are delivered in a way that clients like.
Summing up, webinars help you reach out to your investors, in a cost-effective and convenient manner. This will help boost your client relationships and establish you as a thought leader in the field.
What is your take on Webinars? Let us know in the comments below.
