Research have shown that people often do not have time or patience to read entire article.
Advisors need to present data in a fun and easy way. One way to do it is sharing interesting facts through infographics. Infographics is visual representation of data. It captures key highlights or a gist of findings. You can share infographics on social media or newsletters with your existing clients and prospects.
Studies show that 90 percent of the information that we remember is based on visual impact. Infographics combine images, colors, movement and content that draw the eye.
Warangal based advisor, Shiva Prasad Konduru points out that many people go through data without actually reading it. “An infographic helps investors grasp more information by simply scanning through the image. This makes it a powerful tool. Infographics stand out even when posted in a picture intensive medium like Facebook,” he says.
Since infographics aim to educate and not sell, they create better connections. Pune based advisor, Hiten Shah says that he receives an average of 50 queries a month from investors through his infographics. “People look forward to seeing my infographics since I share data and news article in an easy to understand way,” he adds.
One of the biggest advantages of using infographics is that they are very easy to share. In fact. online trends show that infographics get shared three times more than regular content. This means, advisors can get thrice the visibility as compared to a text post.
Creating an infographic is not costly. While you can hire a digital media company to do it for you, you can also create one by using various free online resources like canva and freepik.
