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  • MF News ‘Conceptualising mutual funds sahi hai is a creative process not influenced by markets’

    ‘Conceptualising mutual funds sahi hai is a creative process not influenced by markets’

    AMFI Chief Executive NS Venkatesh denies reports of postponing Mutual Funds Sahi Hai debt campaign due to market turmoil.
    Shreeta Rege Oct 16, 2018

    ‘Mutual Funds Sahi Hai’ has been a hugely successful investor education campaign by AMFI. The first part of the campaign has helped spread awareness about mutual funds and given a boost to retail participation in equities. The second part aims to demystify debt funds and increase retail investments in fixed income markets.

    According to news reports, the campaign was slated to release in September but the recent IL&FS debacle caused AMFI to push the dates When we spoke to AMFI Chief Executive N S Venkatesh regarding the same, he refuted the statement and said that the awareness campaign and market news are completely unrelated. According to him, ‘Mutual Funds Sahi Hai debt campaign being an innovative campaign requires a lot of time for ideation and conceptualisation. We are still in the process of finalisation and are working closely with media agencies for the same,” he added.

    The first mutual funds sahi hai camping ran across different media channels such as TV, online platforms, print, radio, hoardings in multiple languages.  According to Venkatesh, they plan to adopt a similar route to spread awareness about debt.

    Will the debt campaign capture the imagination of investors (to increase retail participation in debt markets) as the first campaign did? Only time will tell.

     

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    2 Comments
    Xyz · 5 years ago `
    Real estate crashed, bank fd was giving 6percent return, gold was absolutely dead. At this point stock market started booming & poor retail investor came in hordes & greedy as always to get slaughtered like a lamb to equity funds. MUTUAL FUND SAHI HAI CAMPAIGN HAD NOTHING TO DO WITH IT. i just wish that the sarkaari babus at sebi would WAKE UP. retail investor is just a very greedy & very fearful person. Just wait to see how they will bail out of the market after another 5000 point correction. Oh....by the way....aa far as debt funds r concerned, such a POOR SHOW has been given by star funds & fund managers (bsl& hdfc & others) that debt funds were completely on the wrong side of duration. These debt funds hv given 2 percent return hardly over last 2 years! Now all 5 star experts & others are speaking of short duration funds. Where were they earlier? Being smart after a crisis is not acceptable. Lastly il&fs was a shocker, but is it the first of morecto come? I think after enticing lambs to the equity slaughter house AMFI & SEBI BABUS r now enticing them to debt...?. I am 100 percent sure that this campaign will fail miserably..AMFI should realise mutual funds are not potatoes & tomatoes...that can be sold by morons like akshay kumar. These r dynamites if handled incorrectly. And retail investor doesntveven know what he is buying....he things govt is advising 'mutual fundcsahi hai".....its tragic & yet so funny.
    Sanjay Jotwani · 5 years ago `
    The creative team at AMFI should change the tagline MUTUAL FUND SAHI HAI... it is no longer relevant tagline. Those investors who brought the mutual funds by getting convinced with tagline, have started redeeming the units, saying the mutual fund sahi hai...masked the all season tagline, ie mutual fund investments are subject to Market risks. Please read the offer documents before investing.
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