Rank MF, a division of Samco Securities has launched a platform for mutual fund distributors called ‘Business Partner Program’.
The platform would help IFAs get access to mutual fund research report and execute transactions across fund houses.
So far, over 500 IFAs have signed up for the platform, claims the company. The company expects to sign up another 3,000 IFAs in the near future.
In a press release, Omkeshwar Singh, Head-RankMF said, “The most crucial dilemma that the retail investors face these days is the inability to decide the right mutual fund, ‘kaunsa mutual fund sahi hai’, one that gives you the maximum returns and ensures profit. The references to select mutual funds that are presently available to retail investors and mutual funds distributors community are based upon outdated methodologies that lead to incorrect selection of funds resulting in significant underperformance or loss to retail investors.”
He further added, “This platform will empower a financial advisor not only to weather the onslaught of robo-advisory and direct platforms, but also retain and grow investors for long duration with selection of correct funds that enables Investors to create wealth and meet their objectives clients.”
Other key benefits:
- B2B dashboard
- Customised website and mobile app for IFAs
- Dedicated relationship managers
- Creative marketing support
- Superior research and rankings
IFAs can register for this platform free of cost.