DSP MF will launch a web series ‘Cubicles’ in association with digital content and entertainment company The Viral Fever (TvF).
Cubicles is a fresh take on the life of millennials who are ready to dive into the corporate world and their experiences of the many firsts during this journey. The 5-episode series will release weekly on TVFPlay and TVF’s YouTube Channel starting December 10.
Abhik Sanyal, Head- Consumer Marketing, DSP Investment Managers, said, “When we spoke with the team at TVF, Cubicles emerged as a great fit for us to showcase investor educational concepts in a relatable, entertaining and slice-of-life manner. Just a reflection of the lives of regular, 9-5 salaried, working professionals: no extra drama, no extra tragedy, no extra chaos- just real life, the way it is.”
Cubicles is centred around the life of Piyush, a fresh entrant into the corporate world. The show depicts his work life and moments including his very first salary, working weekends, failures and successes that are a part of anyone’s corporate journey.
Simultaneously, the series seamlessly integrates fundamental concepts on investing and mutual funds through the story.
Sameer Saxena, Chief Content Officer and Head, TVF Originals said, “Cubicles in association with DSP Mutual Fund has given the opportunity to connect with millennials and educate them about the need and importance of early investing as well as about mutual funds as a concept. Having understood the perceptions associated with mutual funds in general amongst millennials, through a story telling format, Cubicles sheds light on good investing principles such as investing early and regularly for the long term, diversifying appropriately, the importance of remaining rational, how to get good investment advice etc.”
The series is created by Amit Golani and directed by Chaitanya Kumbhakonum that stars Abhishek Chauhan, Nidhi Bisht, Arnav Bhasin, Shivankit Singh Parihar and Badri Chavan among others.
