Bajaj Capital has revamped its website www.bajajcapital.com to bring multiple financial and services under one roof.
The national distributor offers host of products like mutual funds, insurance, loans, credit card, fixed deposits, or retirement investments like NPS. In addition, the national distributor offers services like retirement planning, financial assessment, tax-saving solutions and portfolio reviews.
In future, the company will incorporate artificial intelligence and machine learning in its website to make it more interactive.
In a press release, Sanjiv Bajaj - Joint Chairman & MD, Bajaj Capital, said, “Currently, most of the fintech websites have turned into online provision stores offering whatever they want to sell and optimizing just on making sure you transact. We wanted to go one step further, we wanted to be useful first rather than just being a seller. So we implemented design thinking principles and have done over 3000+ hours of detailed interviews with our customers across the age group mapping each of their needs, wants and desires to come up with this new version ”
Aabhinna Suresh Khare, Chief Digital Officer, Bajaj Capital said, “This website will empower our customers by providing them various solutions that the company has to offer under one roof. It will allow customers to fulfill their journey and find everything together.”
