Despite pandemic, ABSL MF steps up with a series of upskilling programs for MFDs

Amid the Covid-19 pandemic, Aditya Birla Sun Life MF has come up with multiple campaigns and services to provide the much-needed motivational support to distribution partners and reinforce conviction among investors.

Among the notable initiatives is ‘Need of the HOUR’, a webinar series that dwells on hope, optimism, understanding and resilience. The series was conducted in anticipation of the challenges that could come in the way of distribution partners. It featured famous national and international speakers and gurus, who addressed the current challenges by way of spirituality, yogic ways of life and adopting healthy lifestyles through natural means. The fund house said that nearly 10,000 people attended this webinar series.

Another popular initiative among distributors is ‘Nipun Sessions’. From domain knowledge to practice management to business development to motivation, the training modules from the NIPUN initiative were launched across India. Some of the sessions delved upon selection of equity funds, investment strategy and portfolio allocation in covid-19 times, RBI policy impact and selection of debt funds, behavioural finance, client communication and so on.

Further, the fund house conducted a refresher course for more than 10,000 registered certified financial goal planners CFGPs.

Moreover, the fund house also conducted investor awareness programs with an aim to spread financial literacy among common citizens, empowering them with right knowledge on investment, expense management, delayed gratification and power of compounding.

K S Rao, Head - Investor Education & Distribution Development, Aditya Birla Sun Life MF said, “We decided to go back to the drawing board and use the downtime amid this pandemic to strengthen the fundamentals of businesses for our channel partners and course correct, wherever necessary. While all these years we have only strived to play catch up with the markets and bridge the skill and domain knowledge gaps in our partners, in the last few months we have scripted a different story altogether.”