Samco Mutual Fund has launched a branding campaign to promote its stress tested investment framework titled ‘HexaSheild’.
The fund house believes that the strategy will help them pick investments that can endure and survive stressful situations and generate long-term risk-adjusted returns.
The campaign displays the process of the stress test conducted on a car before its launch. It compares the process with the test process of their investment framework to gauge whether the business can last across a variety of macro and microeconomic pressures. Click here to watch the commercial.
Chirag Joshi, Chief Marketing Officer, Samco Group said, “Considering India’s first stress tested investing using our Hexashield Framework that we have developed, we wanted to show how stress testing is done for consumers’ safety for other products then why not for their investments? At the same time, we also wanted to communicate the whole concept in a format that is not only easily understood but is also memorable.”
